Marketing Manager
Town Of Jonesborough - Jonesborough, Tennessee, United States, 37659![Town Of Jonesborough](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Town Of Jonesborough
Overview
- Apply
Overview
TOWN OF JONESBOROUGHMARKETING MANAGER
GENERAL DESCRIPTIONThe Marketing Manager performs professional duties aimed at promoting Jonesboroughas a premier tourist destination. This role involves developing and executing programs,activities, events, and initiatives through innovative marketing strategies. The MarketingManager brings a high level of creativity and expertise in designing marketingcampaigns and collateral which engages, informs, and inspires visitors. This positionreports directly to the Tourism and Main Street Director and is a full-time role.
ESSENTIAL FUNCTIONS OF THE JOB :
Works as a member of Jonesborough’s Marketing Team meeting on a regularbasis as established by the Tourism and Main Street Director to ensure on-goingcommunication and coordination with the Town’s marketing program;
Provides graphic design skills in the development of digital ads, print ads,posters, and publications like Jonesborough’s Visitor Guide, events, brochures,etc. when needed;
Undertakes photography and video work tasks as needed, includingphotographing events, activities, and programs; photo and video editing; andmanages archiving all photos and video;
Manages all major social media platforms for 8 Town departments;Manages social media platforms including Facebook, Twitter, Instagram,YouTube and Pintereston a scheduleapproved by the Tourism and Main StreetDirector with input from the event and program organizer;
Collects content used for social media posting on a daily basis including pictures,video, graphics, reels, stories, testimonials, etc.;
Communicates with marketing related stakeholders in Jonesborough on a regularbasis updating parties on the status of marketing related activities and initiatives;
Serves on and assists in the leadership with both the Marketing Team of theTown and the Main Street Jonesborough’s Promotions Committee providingactive input into the development of publicity plans for activities and events aswell as the development of a comprehensive marketing plan for the Town andparticipates in work tasks associated with the implementation of the plansdeveloped;
Assists with marketing activities associated with Main Street Jonesborough;Develops and maintains working relationships with businesses and organizationsin Jonesborough;
Schedules and occasionally participates in live media interviews associated withthe marketing of Town events, programs and activities, and other programs andevents that are incorporated into the Town’s promotional initiatives;
Writes, edits and distributes press releases promoting Jonesborough activities,programs and events;
Works with advertisers on the layout and development of ads promoting theJonesborough;
Identifies social media trends and optimizes performance based on datacollected;
Conducts social media and other marketing workshops for staff and localbusiness owners;
Stays current with the latest trends and best practices in marketing and socialmedia strategies;
Assists with web maintenance and design when deemed necessary;Assists with event planning and preparation as well as day of event execution;Performs related tasks as required.REQUIRED KNOWLEDGE, SKILLS AND ABILITIES : An active background in graphicskills, marketing principles, practices and procedures, interpersonal communicationskills, social media procedures, principals and attributes, and a strong proficiency incomputer skills and desktop publishing and graphic software. Skills in photography andvideography isrequired. Solid knowledge of Adobe Photoshop, InDesign, Premiere Pro,Illustrator, and other media editing software. Familiarity with web design and contentmanagement systems. Excellent analytical and project management skills.
ACCEPTABLE EXPERIENCE AND TRAINING : Graduation from an accredited collegeor university with a degree in communications, public or community relations work;recreation administration, marketing or related field, with a preferred equivalentcombination of five (5) years of minimum experience and training which provides therequired knowledge, skills, and abilities.
OTHER REQUISITES : From time to time the incumbent may be assigned specialduties by a superior or, on a temporary basis, may be asked to assist other employeesoccupying a different position. Overtime work will be required on occasion. Thisposition description should not be construed as an all-inclusive statement of every taskinvolved in the position, but as a fair representation of the great majority of the work.
ADA REQUIREMENTS :
Physical Requirements : Tasks involve frequent walking, standing, light lifting, andcarrying (10-20 lbs.); manual dexterity in the use of fingers, limbs or body in theoperation of shop and office equipment; may involve extended periods of sitting atkeyboard. Operation of vehicles, hand tools in which manipulative skills and hand-eyecoordination are important ingredients of safe and/or productive operations.
Environmental Requirements : Tasks may require frequent exposure to adverseenvironmental conditions.
Sensory Requirements : Tasks require visual perception and discrimination. Tasksrequire oral and written communication skills. Tasks require color perception anddiscrimination.
Reasonable Accommodation(s) : Reasonable accommodation(s) if needed will beprovided for the employee to perform the required job with adequate strength, dexterity,coordination and visual acuity and in a manner that does not pose a direct threat to thehealth or safety of the employee or others in the workplace.
#J-18808-Ljbffr