VP, NA Marketing - EZRA
Ajilon Professional Staffing - New York, New York, us, 10261Work at Ajilon Professional Staffing
Overview
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Overview
Set the market strategy and direction for the North America Marketing team, including Attraction & Lead Generation, Marketing Operations and Sales EngagementDefine the strategic vision and establish measurable goals for the NA Marketing teamDirect a team of marketing professionals while ensuring all direct reports are being effectively challenged, developed, and measured for performance consistent with the expectations of their assigned positions and goals leading by exampleLead with a progressive, strategic point of view by maintaining an understanding of best practices, both inside and outside of the coaching industry and staying abreast of external intelligence.Develop, build, and ensure company brand is positioned consistently and effectivelyLead the integration of the Ezra brand throughout all aspects of the NA marketing / BD function, including brand positioning, external messaging, and competitive positioning for project pursuits.Partner with the leadership team to ensure brand integration within the employee experience, including recruiting, new employee orientation, new leader immersion, and positioning of reward and recognition programs.Manage corporate reputation and engagement by third parties and social mediaUnderstand and capitalize the needs of new markets, segments, and consumersHeed the voice of the customer and develop and manage ongoing strategies to deepen client loyalty, ensure ideal client retention and influence measurable business results.Evolve marketing practices and strategies to continually drive Ezra's marketing effectiveness, and explore new technologies, alternative media, tools and processes to continually refine marketing efficiencyPlan, direct, and coordinate marketing budgets in accordance to organizational goalsDevelop and maintain current and historical data-management tools and processes that support market and trend analyticsSet KPI's for marketing activities across the business
Rev Ops
Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, promotions, communications and budgets, sales force effectiveness, strategic planning, and revenue retention and growthContinue to evolve inbound marketing and demand generation capabilities leverage expertise in digital marketing and marketing technologies
About You
8-10 years of well-rounded sales and marketing experience (B2B preferred) in positions of increasing responsibility with a focus on market expansionAt least five years' experience in a leadership roleAbility to create a marketing voice and trusted advisor relationship with the Global Leadership team, with a fast-paced, high-growth business, SaaS preferred
What we offer:
World-class coaching for you and your loved onesPersonal Learning and Development budget2 weeks work from anywhereFlexible working hoursWeekly wellbeing hourCharity daysCompetitive benefit packageGlobal leading organization
We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.
Posting date: 06-13-2024
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Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly