VP Albertsons Media Collective
C4 Technical Services - Saint Paul, Minnesota, United States,![C4 Technical Services](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The Area Vice President is responsible for End-to-End strategies andexecution across a focused Retail Media business:
Leading strategic CPG relationships focused on our RMN offering that aligns with other merchant and marketing initiatives ensuring alignment with client and ACI priorities.Leading the development of strategic plans that reflect each client's business priorities and the unique ways The Collective can help them achieve those goals.Strategic oversight of the client-facing team, their selling strategies and their ability to bring the best of The Collective to each client.Collaborative partnerships with merchants (national and divisional) to ensure merchants are also engaged in the pre-sell of The Collective to accelerate sales growth for clients and revenue growth for ACI.Pipeline and sales process management to ensure the full client- facing team and related support capabilities are united in their approach to selling and servicing clients.Achieving revenue forecast period by period, quarter by quarter and annually with precision.Adjusting sales approach and staff as needed to ensure we are selling in a way that reflects our values of partnership and transparency while also being effective in driving growth.Lead people and foster the growth of our talent to help achieve company goals while creating a supportive culture centered around our purpose and valuesAll efforts are intended to deliver great results for our clients and our company by selling multi-layered advertising programs that drive sales throughout the year (12-month programs vs 6 week campaigns)Core Responsibilities As a Senior Leader in The Collective, this person will not only lead a holistic client-facing team, but they will also develop the strategic plan on driving growth:Sound strategic selling approach to all potential clients in the portfolio, internal marketing capabilities and key agency partners.Where appropriate, lead RFP process, and manage contract negotiation and oversight.Innovation and development of advertising program calendar and concepts that support a client's business needs, drives business growth, and continues to support a relevant contemporary retailer of choice.Assessing financial / pipeline measurements and post-analysis to better determine program success and future opportunities.Work collaboratively across all levels of the organization, both within the corporate environment as well as with the retail teams - with specific focus on merchant relationships and engagement to enable 'co-selling' of retail media programs.Articulation/communication of benefits of The Collective programs to key internal and external
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