Vice President of Marketing
Confidential - Atlanta, Georgia, United States, 30349![Confidential](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.About the CompanyProminent healthcare organizationIndustryHospital & Health CareTypePrivately HeldAbout the RoleThe Company is seeking a VP Marketing or CMO with a strong background in supplements, CPGs, and direct-to-consumer (D2C) marketing. The role is focused on tactical execution and delivery, rather than purely strategic oversight. The successful candidate will be responsible for leading a small, high-quality team in growing the company's rebranding health, wellness, and nutritional food supplements business, particularly targeting a female customer base.Experience in scaling a B2C/D2C company through the $5MM - $20M+ revenues range, with a willingness to invest in scaling to $100M+ in the future, is essential. The VP Marketing/CMO will have hands-on expertise in D2C digital marketplaces, eCommerce, SEM, performance media acquisition, and email/CRM retention, and will oversee the entire sales and marketing strategy across various channels, including 2nd/3rd party, B2B, affiliates, partnerships, online/offline, and PR.The ideal candidate will be passionate about consumer health, natural high-quality ingredients, and the mission of the company, which is focused on solving and preventing chronic health conditions. They must be adept at growth marketing strategy, hands-on technical with their marketing team, and capable of managing transformational change and major growth.Strong leadership skills, including the ability to manage and develop a team of both internal and external resources, are required. The role demands a data-driven approach to decision-making, excellent communication and interpersonal skills, and a commitment to the company's values. A degree or higher education is also a prerequisite for this position.Travel Percent : Less than 10%Functions : Marketing
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