Senior Vice President Marketing
Confidential Company - Somerville, Massachusetts, us, 02145Work at Confidential Company
Overview
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Overview
If you think you are the right match for the following opportunity, apply after reading the complete description.Create and lead the development of the organization’s overall brand strategy, including defining brand positioning, messaging and value propositionsIdentify and initiate partnerships, collaborations, or sponsorships that can enhance the brand’s visibility and reputationManage and oversee creative, consumer marketing, marketing communications and public relationsStay on top of the latest marketing research, brand tactics, and industry trends, as well as evaluate when it may be time to try something newEnsure that marketing strategies and brand initiatives align with overall goals and vision of the companyTrack metrics and KPIs to measure success of individual marketing campaignsReport and present the results of marketing plans to the ELT and cross-functional teams within the companyDevelop crisis communication strategies and protocols to protect and enhance the brand’s reputation in times of crisis or controversyKeep a close eye on potential competitors’ branding and marketing strategiesAs a Senior Vice President Marketing, You Have:10+ years of experience within well-branded Consumer organizationsAn understanding of brand marketing today and a vision for the future of media and branding mixAbility to work and be successful within a hands-on, roll up your sleeves cultureExceptional ability to develop sophisticated marketing plans and to execute programs with excellenceA proven ability to respond effectively to market direction and consumer needs, and to effectively incorporate this data into marketing planning and initiativesTech-savvy; highly experienced in creating multi-platform initiatives that are message/brand consistent and engagingA passionate innovator who has created game plans for innovation based on consumer insights and successful campaignsA strategic thinker who has created success by looking at competitive landscape and positioning brand to meet needs of today’s consumer and the consumer of the futureA proven leader and organizer around campaigns, who has built followership and executed on a national level out in the fieldPragmatic/operational for short term, strategic for long termA successful track record of developing and launching new products and/or services to meet current and potential customer/consumer needsBenefits and Perks We Offer:Paid-time offMedical/Dental/Vision, Disability + Life InsuranceOne Medical membershipPaid Parental Leave401k MatchingCompany sponsored Commuter Benefit ProgramsEmployee Assistance ProgramsRemote Work AllowanceFlexible schedulesWellness perks (-Wellhub (FKA GymPass), Carrott, Rightway, OneMedical, Fetch, SmartSpend, SoFi)Learning and Development stipend
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