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2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Yanmar Compact Equipment North America EMEA Talent Acquisition Specialist at Yanmar CE | "Building with You"

YOUR JOB IN A NUTSHELL You've already built-up part of your professional career, and now you'd like to boost it in a challenging environment within an international group? Then you've come to the right place ! We are seeking a dynamic and results-driven Senior Marketing Manager – in our North America Region to join our team. This individual will play a pivotal role in developing and executing strategic marketing plans for the North American market, aimed at increasing brand visibility and awareness, driving customer acquisition, and boosting sales. This role will be able to flex between strategic and tactical duties – leading the North American marketing department. This position will promote both the Yanmar and ASV distinct brands under YCENA. This hybrid/remote role will be home based in the greater Atlanta area with 1-2 days at the Yanmar America location in Adairsville, Georgia. This position will report directly to the North America Region President. But before telling you more about this position, let us introduce ourselves ! ABOUT US Yanmar Compact Equipment North America Inc. (CENA) designs, manufactures and supports a complete range of compact equipment including compact track loaders, mini excavators, wheel loaders and construction equipment for use in such markets as construction, landscaping, utility, land management and agriculture. The products are sold primarily through a third party, independent dealer network. YOUR MISSIONS Brand and Marketing Strategy: Enhance the company’s brand presence and awareness in North America by ensuring consistent messaging, visual identity, and tone of voice across all marketing materials and touchpoints. Product & Solutions Launches: Actively lead the planning, messaging, development, execution and optimization of marketing and promotional (launch) campaigns for all YCENA products and solutions (digital, traditional, and event-based) across various channels (social media, direct email, web, and print) to help achieve sales revenue and market share targets for North America. Events and Tradeshows: Act as lead on specific trade shows development of timing plan, resource & budget management, lead generation strategies and drive YCENA participation to various trade shows and events whilst ensuring active dealer participation and engagement Content Creation & Management: Collaborate with content creators, designers, and agencies to develop high-quality marketing materials, job stories, case studies, white papers, videos, and presentations. Digital Marketing: Oversee digital marketing activities such as SEO, social media and email marketing. Continuously optimize campaigns to improve ROI and engagement. Market Research & Insights: Conduct regular market analysis to identify trends, competitive landscape, customer needs, and opportunities for innovation. Use data-driven insights to inform decision-making and improve campaign performance. Budget Management: Develop and manage the annual and mid-term 5 years marketing budget for the North American region, ensuring cost-effective execution of marketing activities. Performance Reporting: Measure and report on the effectiveness of marketing campaigns and initiatives, providing actionable insights for continuous improvement. Track and evaluate success metrics of all sales promotions and campaigns (including tradeshows), identifying ROI. Lead efforts in ensuring adequate and relevant training for our dealer partners. KEY TARGET AUDIENCES : 1-

Dealers and Distribution Partners: Continue to develop collaborative working relationship with dealer network to promote Yanmar CE in their marketing and branding efforts and initiatives through strong dealer co-op marketing budget collaboration 2-

Customers: Foster customer engagement and loyalty by executing targeted campaigns that find, engage, retain and grow current and potential customers. Define, measure and drive customer satisfaction and customer centricity across YCENA organization and dealer network 3-

Press: Manage media/PRactivity, develop and share job stories, customer testimonials and press releases, marketing materials, and oversee external communications. ABOUT YOU Education / Experience : Bachelor’s degree in Marketing, Business, Communications, or a related field MBA preferred. Minimum 4 years of Marketing experience in leadership role. Experience with remote collaboration is a plus. B2B experience is preferred. Knowledge of the construction industry and specific product knowledge are strongly preferred. Experience managing budgets & optimizing marketing spend for maximum ROI. Exceptional communication and presentation skills. Creative thinking and problem-solving skills. Demonstrated ability to manage multiple projects under tight deadlines and organize/complete multiple projects efficiently with strong attention to detail and to budget. Strong influential and collaborative skills to drive Marketing topics across the organization Strong project management skills, with the ability to manage multiple priorities simultaneously. Ability to analyze/interpret marketing data. Ability to collect/analyze numbers to provide meaningful conclusions. Expertise in customer segmentation and targeting strategies. Proficiency with MS Office (Excel, Word, PowerPoint) required. Work requires willingness to work a flexible schedule to accommodate global matrix organization with anticipated 25% travel - both domestic and internationally. Frequent travel to Grand Rapids, Minnesota and Adairsville & Acworth, Georgia. Knowledge, Skills & Abilities : Transparency Integrity and Trust Leadership Skills Operational Expertise Business acumen including financial awareness Influencing Skills ; internal and external Process management skills WHY JOIN US Our Culture & Values : Our philosophy is simple : To understand the challenges customers face, exceed their expectations and deliver excellence in everything we do. With more than 30 nationalities under one roof, we are a truly international company, where we welcome and appreciate you for who you are and what you can contribute to our Yanmar family. We aim to create an inclusive workplace based on respect and equality. An organization where everyone feels comfortable and where diversity provides opportunities for people rather than setting boundaries. We strongly support an open working atmosphere where you will have plenty of room to share ideas, think out of the box, develop your individual potential, and build better team performance. Yanmar people are passionate about the company, our products, and the corporate mission we all contribute to achieving a sustainable future for all. We love to go the extra mile for that. As individuals, but even more so as a team, where we help and empower each other to shine. Efficiency, reliability, and innovation are the core values that reflect our products but also inspire our people in their work. They are the foundation on which we find new opportunities to improve every day, strive for higher quality and learn from each other. Our objective is to provide first-class solutions with our products and service to overcome our customers’ problems and challenges today and in the future. That’s where our people, their values, and how they live their work make the difference. Our Benefits : We benefit from the many talents and multiple skills from people of all backgrounds, allowing us to stand out in what we achieve. Do you want to join us and give your best ? We are committed to do the same by giving you our best in return. At Yanmar you will find a fascinating job in an enthusiastic team with friendly colleagues, modern employment conditions with an attractive benefits package, and plenty of opportunities for personal and professional growth. It’s time to become part of the team … Do you look forward to taking on exciting challenges in an expanding environment within our Team ? Apply quickly and easily with your CV here. We are already looking forward to meeting you, see you soon ! Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Machinery Manufacturing Referrals increase your chances of interviewing at Yanmar Compact Equipment North America by 2x Sign in to set job alerts for “Senior Marketing Manager” roles.

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