Product Marketing Manager / Director - USA
Inworld AI - Mountain View, California, us, 94039Work at Inworld AI
Overview
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Overview
Strategic Positioning: Develop and articulate clear and compelling value propositions for our character engine. Collaborate closely with the product and engineering teams to understand the technical aspects and translate them into customer benefits.Go-to-market Strategy: Create and implement targeted marketing campaigns that effectively reach and engage developers and decision makers. Cultivate and manage strategic relationships with key partners, developing collaborative marketing campaigns to maximize shared success.Content Creation: Generate high-quality, customer-facing content, including product messaging, whitepapers, case studies, and sales enablement materials that communicate the value of our character engine.Market Intelligence: Stay informed about industry trends, competitive landscape, and customer needs in AI and gaming. Utilize this knowledge to refine marketing strategies, identify new opportunities, and keep our products ahead of the curve.Cross-functional Collaboration: Foster strong relationships with cross-functional teams, including product management, engineering, sales, and customer support. Act as the advocate for customer and market insights within the organization.Campaign Analysis: Monitor and analyze the performance of marketing campaigns, using data-driven insights to continuously optimize and improve our approach. Report on key metrics to demonstrate the impact of marketing efforts on business goals.Requirements
BA/BS degree or higher; technical degrees and background is a plus.Demonstrated track record of leading campaigns from inception to execution. A self-starter with an ability to roll up your sleeves to get things done.High technical fluency, with strong ability to influence and communicate directly with engineers on technical topics.Understanding of game development process and community.Strong storytelling and communication skills: written, verbal, and visual.An ability to influence cross-functional stakeholders, including at the executive level.Ability to effectively build trust and relationships with internal teams and external partners.Background in gaming, AI, or tech.Experience scaling marketing at a start-up or fast-growing product from the ground up.In-office location: Mountain View, CA, United States.Remote location: United States.The US base salary range for this full-time position is $160,000 - $250,000. In addition to base pay, total compensation includes equity and benefits. Within the range, individual pay is determined by work location, level, and additional factors, including competencies, experience, and business needs. The base pay range is subject to change and may be modified in the future.
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