Manager, Programmatic Advertising
Relias - Morrisville, North Carolina, United States, 27560Work at Relias
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Overview
The Manager of Programmatic Advertising is responsible for developing and implementing comprehensive programmatic advertising strategies tailored to the needs of our clients. This role requires a deep understanding of programmatic advertising platforms, audience targeting techniques, campaign optimization strategies, and industry trends. The manager will also oversee a team of advertising specialists in the fulfilment of client advertising campaigns.WHAT YOU'LL DO :Develop and implement multi-channel programmatic advertising strategies that align with clients' business goals.Regularly review campaign performance with internal stakeholders and clients.Identify target audiences and determine the best platforms and ad formats to reach them.Monitor and adjust campaigns to optimize performance, ensuring they meet predefined KPIs.Allocate and manage campaign budgets effectively to maximize ROI.Monitor spend and adjust bids to ensure campaigns stay within budget and deliver desired results.Manage a team of digital advertisers in daily job duties.Perform quality assurance checks to ensure ads are displayed correctly and effectively.Continuously seek opportunities for innovation within programmatic advertising.Suggest and implement new strategies or tools to improve campaign performance and efficiency.Other duties as assigned.
YOU'VE GOT WHAT IT TAKES IF YOU HAVE:Bachelor's degree in Marketing with a focus on digital marketing or related field.At least 4 years of experience in digital marketing, with a focus on multi-channel programmatic advertising.
Minimum 2 years leading a programmatic advertising team
Direct experience using programmatic advertising platforms and DSPs.Deep understanding of programmatic advertising platforms, audience reach, and capabilities.Knowledge of ad exchanges, DSPs, SSPs, and other ad tech components.Familiarity with HTML, JavaScript, and ad tagging.Understanding of audience segmentation, targeting, and retargeting strategies.Ability to translate complex technical information into understandable insights for clients and stakeholders.Strong understanding of bid management and cost optimization strategies.Ability to quickly identify and resolve issues related to campaign performance, ad delivery, and technical challenges.Proactive approach to troubleshooting and implementing solutions.Ability to adapt to the evolving digital advertising landscape and integrate new tools and strategies.
IT WOULD BE NICE IF YOU HAVE:IAB Digital Media Sales CertificationGoogle Ads Certification
Relias is an Equal Opportunity Employer and a Drug-Free workplaceIN OFFICE REQUIREMENT:Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 40 days/quarter.Company: Relias LLCCountry: United States of AmericaState/Region: North CarolinaCity:
MorrisvillePostal Code: 27560Job ID: 272895