Senior Analyst, Performance Marketing
The Walt Disney Company (France) - Burbank, California, United States, 91520![The Walt Disney Company (France)](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Walt Disney Company (France)
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Overview
Build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns.Build and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data.Build and implement auction bid, pacing, and optimization strategies to improve media performance.Monitor and track performance marketing budgets for testing, analytics, measurement and contingency.Monitor testing setup within ad platforms to ensure success of test campaigns.Supervise taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing.Interpret, analyze and share analyses and takeaways from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams.Work cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts.Participate in day-to-day communication with the media agency performance marketing activation teams to ensure accurate implementation of performance marketing campaigns.Support internal teams when necessary, with ad hoc projects.Maintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business partners.Maintain knowledge of performance marketing business processes with pod members and other relevant business collaborators.Required/Basic Qualifications:
Bachelor’s Degree.5+ years’ experience in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction Buying.Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group).Knowledge of digital ad serving, tracking and implementation.Proven analytical skills to include significant proficiency in Excel.Confirmed written and verbal communication skills.Strong attention to detail.Understanding of ad technology ecosystem.Proven track record to work across multiple projects effectively that meet deadlines within a fast-paced environment.Additional Preferred Qualifications:
Experience working with cross-functional teams.
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