Vice President Marketing
Onebridge - Lakewood, New Jersey, us, 08701
Work at Onebridge
Overview
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Overview
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully. Employment Type:
Full Time Location:
East Coast - Hybrid VP of Marketing | About You As a VP of Marketing, you are responsible for accelerating growth through strategic, data-driven performance marketing. You bring a deep understanding of digital channels and know how to turn insights into impactful acquisition, conversion, and retention strategies. With a passion for innovation, you empower enterprises to capture their unique digital opportunities through targeted, measurable marketing efforts. Your leadership inspires high-performing teams and drives alignment between marketing, sales, product, and partners. You thrive in fast-paced environments where experimentation, optimization, and ROI-focused execution are key. You’re not just building brand presence; you’re driving tangible business outcomes that fuel client success and digital transformation. VP of Marketing | Day-to-Day
Lead and scale performance marketing across digital channels (paid search, social, programmatic, etc.), driving acquisition, conversion, and long-term client growth. Align with sales, product, and innovation teams to ensure marketing strategies meet the evolving needs of enterprise clients and business objectives. Advance the partner ecosystem through co-marketing initiatives and strategic programs that strengthen alliances and directly impact pipeline generation. Develop and execute event strategies, including owned, sponsored, and partner-led events, that deliver measurable ROI and accelerate sales opportunities. Build and lead a high-performing, data-driven marketing team, fostering a culture of experimentation, accountability, and continuous optimization. Own the full marketing funnel, analytics stack, and brand strategy. Ensure unified messaging, efficient budget allocation, and campaign performance that maximizes ROI. Skills & Experience
10+ years of B2B marketing experience with a focus on performance and digital marketing in tech, SaaS, or innovation-driven environments. Demonstrated success building and scaling demand generation, partner marketing, and revenue marketing strategies that drive measurable business results. Proficiency in platforms like Google Ads, LinkedIn Ads, HubSpot/Marketo, GA4, and other performance marketing and analytics tools. Strong analytical acumen with experience using data to inform campaign optimization and strategic decision-making. Proven ability to lead cross-functional teams and align marketing efforts with broader company, client, and partner objectives. A Best Place to Work in Indiana since 2015 Seniority level
Mid-Senior level Employment type
Full-time Job function
Information Technology Industries
IT Services and IT Consulting
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