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If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current range is:

Find out more about this role by reading the information below, then apply to be considered. Pay Range: $97,100.00 - $145,600.00 Job Description Responsibilities Primary Responsibilities Leads data-driven decision-making by analyzing, synthesizing, and reporting on regional marketing outcomes to measure impact and optimize strategy, ensuring insights drive strategic recommendations and continuous improvement. Drives operational efficiency and service excellence by developing and leading initiatives that optimize processes, improve performance, and elevate regional marketing effectiveness. Holds full accountability for assigned projects, ensuring strategic execution, alignment with institutional goals, and measurable results. Leads the development and execution of a hyper-local, regional marketing strategy that aligns with the goals of the schools, Academy, and Craft Education—ensuring initiatives are tailored, impactful, and data-informed. Partners with the Regional VP and other leaders to build a strong team culture while leading marketing strategy development. Leverages expertise to align cross-functional efforts, drive alumni engagement, and enhance community impact. Manages regional marketing budget. Leads brand building and lead generation efforts in partnership with central marketing teams, ensuring alignment with regional goals and enterprise strategy. Acts as a strategic contributor alongside regional leaders in Government Relations, Advancement, Strategic Partnerships, and Communications to co-develop and implement integrated outreach plans that support key institutional priorities. Responsible for effective planning and execution of localized marketing tactics and campaigns to influence key regional audiences. Drives regional, state, and DMA level forecasting, reporting, and root cause analysis within the region. Establishes and continually refines geography- and audience-specific messaging that powerfully communicates WGU’s positioning. Builds and inspires emerging marketing leaders through coaching and mentorship, fostering professional growth and strengthening overall team impact. Qualifications Knowledge, Skills, and Abilities Significant client or key stakeholder management experience. Executive-level communication ability. Drive and ability to influence others to act without direct reporting authority. Methodical, systematic, and highly organized. Exceptional project and time management skills; adept at prioritizing multiple initiatives in dynamic environments. Deep expertise across a wide range of marketing disciplines. Strong critical thinker capable of making smart judgments under pressure. Exceptional research, analytical, and critical thinking skills. Proven collaborator with a successful track record of leading and executing complex, cross-functional initiatives. Demonstrated success in leading diverse teams. Education Bachelor’s degree in marketing, communications, or related field required. Experience 7+ years of marketing domain experience. Budget management experience, including responsibility for marketing budgets. Preferred Qualifications Media buying experience. Marketing budget management of $5M+. Multicultural marketing experience. Master’s degree. Working Conditions Some travel required (up to 10%). Position & Application Details This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; and other paid leaves. How to Apply:

If interested, an application will need to be submitted online. Additional Information Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team. Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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