Honest Weight Food Co-op
(FT) Marketing Manager
Honest Weight Food Co-op, Albany, New York, us, 12237
EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
CategoryMarketing
Close Date
Description
OverviewTo ensure a positive and professional image and increase brand awareness of Honest Weight Food Co-op (HWFC) both in-house and within the community.
StatusFull-time; salaried position, $70,000-$80,000/year based on experience
SupervisorCooperative Leadership Manager (CLM)
Organizational LocationThis position belongs to the Management Team which also includes the Cooperative LeadershipManager, Controller, Operations Manager, Human Resource Manager, and Membership Manager
SupervisesEducation & Engagement Specialist, Community Relations Specialist, Lead Designer, MerchandisingCoordinator and Promotions Associate, Graphic Designer & Marketing Coordinator
Job Responsibilities
Community Engagement & EducationEnsure that HWFC's mission and commitment to community engagement is at the forefront of branding and advertising effortsMaintain and grow HWFC community connections throughout the Capital Region, with a focus on like-minded organizations and non-profits in the food justice spaceIdentify and establish programs and initiatives that will increase shopping, participation, and representation at HWFC from shoppers who live within
Branding
Ensure that HWFC's branding reflects the interests and priorities of the diverse communities that co-op servesLead the further development of the HWFC brand identityReinforce our current HWFC brand identityEnsure HWFC brand standard compliance both in-store, within the Membership and within the communityGuide/Create promotional marketing materials for HWFCSales
Financial success is the foundation upon which we achieve all our goals from accountability to our member owners to the triple bottom line (People, Planet, Profit), Diversity Equity and Inclusion, a Living Wage, Community Outreach and more. Because financial success is foundational, the Marketing Manager's major responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.Ensure the organization's message is articulated and distributed across channels and to targeted audiences in order to meet sales objectives.Apply marketing principles, branding, strategy, conceptual models (e.g. value proposition, Unique Selling Proposition, SWOT analysis, Blue Ocean)Prepare a marketing plan and articulate a marketing strategy.Articulate marketing return on investment and relationship to financial goals.Utilize market research, pricing, product marketing, marketing communications, advertising and public relations.Anti-Racism, Diversity, Equity, and Inclusion
Actively pursue an Anti-Racist agenda in all aspects of HWFC branding, advertising, and marketing, and work collaboratively across the Mission-Based Team to ensure that principles of Anti-Racism and Inclusion are actively applied.Ensure inclusion and representation of BIPOC voices through all HWFC platforms; specifically through brand ambassadorships and digital/social media influence.Stay current in the DEI and Anti-Racism spheres, incorporating latest best practices in all HWFC branding, advertising, and marketing materials, particularly as they relate to substantive copywriting and program development.Marketing/Team Responsibilities
Provide monthly marketing report encompassing all Advertising goals and accomplishments by maintaining HWFC branding, print, and social for management reviewCreate an annual marketing plan including competitive analysis, budgeting, establishing goals and positioning.Hold a weekly marketing team meeting, comprised of marketing and mission-based teams, too Create events, classes, themes, programs, etco Identify marketing needso Assign responsibilitieso Develop timelines and deadlineso Plan, brainstorm and troubleshoot
Work with the marketing team to create and monitor,o Ad plan calendaro Web plan calendaro Social plan calendaro Promotional Calendaro Demo Scheduleso Membership event calendar
Coordinate marketing efforts/standards by leading Marketing Team and working with our Operational teams and ensure store wide follow throughTrack and monitor marketing goals & promotions including ROI on campaigns AdvertisingMaintain, strengthen, guide HWFC brand positioning in all internal and external advertising/marketingCreate and maintain annual advertising/marketing budgetServe as point of contact for all advertising/marketing requestsInvestigate advertising/marketing leads and purchasing decisionsGuide and create visuals for all HWFC advertising/marketing including but not limited to: digital, social, print, web, radio, tv, etc.Track ROI on advertising/marketing initiativesManage sponsorship placement with the Community Relations SpecialistOnline/Digital Media
Work to maintain and improve our websiteOversee the creation of our HWFC social media plan and establish goalsOversee the weekly social schedule and delivery to departmentsEnsure our preload schedules social media and in-store screensMonitor online images, reviews, and responsesOversee HWFC email marketing programPR
Serve as point of contact with all press needsCreate and maintain HWFC press kitsCultivate relationships with media organizationsProactively write and distribute press releases to garner as much coverage as possibleCultivate B2B connections with local businesses and community organizationsVisuals & Material Production
Aid in the creation of all Membership and Board Material, e.g. Annual reportWork on store decor, planning, merchandise plan, and other tasks assigned by the CLMResponsible for guiding the look of all HWFC branded materials including stationery, press release, internal and external event signage, website, advertising, and social media.Full-Time/Part-TimeFull-Time
Open Date6/26/2024
Position(FT) Marketing Manager
Position Requirements
Extensive knowledge of advertising and marketing natural foods, regional products, food retailing trends and managing in-house creative and or marketing teamsExtensive knowledge of the Capital Region and its diverse communities, including knowledge of and/or interest in the local food justice spaceAwareness of and familiarity with successful implementation of Anti-Racism, Diversity, Equity, and Inclusion principles in advertising and marketing strategies and materials.5 years + ofo Ad purchasing experience
o Social networking experience
o Graphic design
o Leading/Overseeing/Directing Media Advertising Campaigns
o Branding standards
Demonstrated understanding of marketing and merchandising principles and best practicesDemonstrated visual/spatial capabilitiesExcellent organizational and project management skillsPrevious success in a deadline-driven creative environmentExcellent oral and written communication skillsAbility to manage multiple projects simultaneouslyAbility to work both independently and manage/lead the marketing teamMust be able to consistently and safely lift & carry up to 30lbs. Must be able to push and pull carts weighing up to 100lbsAdvanced computer skills (use and maintain spreadsheets, graphic layout and production, word processing, Adobe Suite, email, internet applications etc.)Flexibility in scheduling. Occasional early mornings, late evenings, and weekends outside of store hoursAbility to work cooperatively with respect for all stakeholdersDemonstrated commitment to excellence in customer serviceExperience with maintaining store brand standards and style guide
ShiftDays
This position is currently accepting applications.
CategoryMarketing
Close Date
Description
OverviewTo ensure a positive and professional image and increase brand awareness of Honest Weight Food Co-op (HWFC) both in-house and within the community.
StatusFull-time; salaried position, $70,000-$80,000/year based on experience
SupervisorCooperative Leadership Manager (CLM)
Organizational LocationThis position belongs to the Management Team which also includes the Cooperative LeadershipManager, Controller, Operations Manager, Human Resource Manager, and Membership Manager
SupervisesEducation & Engagement Specialist, Community Relations Specialist, Lead Designer, MerchandisingCoordinator and Promotions Associate, Graphic Designer & Marketing Coordinator
Job Responsibilities
Community Engagement & EducationEnsure that HWFC's mission and commitment to community engagement is at the forefront of branding and advertising effortsMaintain and grow HWFC community connections throughout the Capital Region, with a focus on like-minded organizations and non-profits in the food justice spaceIdentify and establish programs and initiatives that will increase shopping, participation, and representation at HWFC from shoppers who live within
Branding
Ensure that HWFC's branding reflects the interests and priorities of the diverse communities that co-op servesLead the further development of the HWFC brand identityReinforce our current HWFC brand identityEnsure HWFC brand standard compliance both in-store, within the Membership and within the communityGuide/Create promotional marketing materials for HWFCSales
Financial success is the foundation upon which we achieve all our goals from accountability to our member owners to the triple bottom line (People, Planet, Profit), Diversity Equity and Inclusion, a Living Wage, Community Outreach and more. Because financial success is foundational, the Marketing Manager's major responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.Ensure the organization's message is articulated and distributed across channels and to targeted audiences in order to meet sales objectives.Apply marketing principles, branding, strategy, conceptual models (e.g. value proposition, Unique Selling Proposition, SWOT analysis, Blue Ocean)Prepare a marketing plan and articulate a marketing strategy.Articulate marketing return on investment and relationship to financial goals.Utilize market research, pricing, product marketing, marketing communications, advertising and public relations.Anti-Racism, Diversity, Equity, and Inclusion
Actively pursue an Anti-Racist agenda in all aspects of HWFC branding, advertising, and marketing, and work collaboratively across the Mission-Based Team to ensure that principles of Anti-Racism and Inclusion are actively applied.Ensure inclusion and representation of BIPOC voices through all HWFC platforms; specifically through brand ambassadorships and digital/social media influence.Stay current in the DEI and Anti-Racism spheres, incorporating latest best practices in all HWFC branding, advertising, and marketing materials, particularly as they relate to substantive copywriting and program development.Marketing/Team Responsibilities
Provide monthly marketing report encompassing all Advertising goals and accomplishments by maintaining HWFC branding, print, and social for management reviewCreate an annual marketing plan including competitive analysis, budgeting, establishing goals and positioning.Hold a weekly marketing team meeting, comprised of marketing and mission-based teams, too Create events, classes, themes, programs, etco Identify marketing needso Assign responsibilitieso Develop timelines and deadlineso Plan, brainstorm and troubleshoot
Work with the marketing team to create and monitor,o Ad plan calendaro Web plan calendaro Social plan calendaro Promotional Calendaro Demo Scheduleso Membership event calendar
Coordinate marketing efforts/standards by leading Marketing Team and working with our Operational teams and ensure store wide follow throughTrack and monitor marketing goals & promotions including ROI on campaigns AdvertisingMaintain, strengthen, guide HWFC brand positioning in all internal and external advertising/marketingCreate and maintain annual advertising/marketing budgetServe as point of contact for all advertising/marketing requestsInvestigate advertising/marketing leads and purchasing decisionsGuide and create visuals for all HWFC advertising/marketing including but not limited to: digital, social, print, web, radio, tv, etc.Track ROI on advertising/marketing initiativesManage sponsorship placement with the Community Relations SpecialistOnline/Digital Media
Work to maintain and improve our websiteOversee the creation of our HWFC social media plan and establish goalsOversee the weekly social schedule and delivery to departmentsEnsure our preload schedules social media and in-store screensMonitor online images, reviews, and responsesOversee HWFC email marketing programPR
Serve as point of contact with all press needsCreate and maintain HWFC press kitsCultivate relationships with media organizationsProactively write and distribute press releases to garner as much coverage as possibleCultivate B2B connections with local businesses and community organizationsVisuals & Material Production
Aid in the creation of all Membership and Board Material, e.g. Annual reportWork on store decor, planning, merchandise plan, and other tasks assigned by the CLMResponsible for guiding the look of all HWFC branded materials including stationery, press release, internal and external event signage, website, advertising, and social media.Full-Time/Part-TimeFull-Time
Open Date6/26/2024
Position(FT) Marketing Manager
Position Requirements
Extensive knowledge of advertising and marketing natural foods, regional products, food retailing trends and managing in-house creative and or marketing teamsExtensive knowledge of the Capital Region and its diverse communities, including knowledge of and/or interest in the local food justice spaceAwareness of and familiarity with successful implementation of Anti-Racism, Diversity, Equity, and Inclusion principles in advertising and marketing strategies and materials.5 years + ofo Ad purchasing experience
o Social networking experience
o Graphic design
o Leading/Overseeing/Directing Media Advertising Campaigns
o Branding standards
Demonstrated understanding of marketing and merchandising principles and best practicesDemonstrated visual/spatial capabilitiesExcellent organizational and project management skillsPrevious success in a deadline-driven creative environmentExcellent oral and written communication skillsAbility to manage multiple projects simultaneouslyAbility to work both independently and manage/lead the marketing teamMust be able to consistently and safely lift & carry up to 30lbs. Must be able to push and pull carts weighing up to 100lbsAdvanced computer skills (use and maintain spreadsheets, graphic layout and production, word processing, Adobe Suite, email, internet applications etc.)Flexibility in scheduling. Occasional early mornings, late evenings, and weekends outside of store hoursAbility to work cooperatively with respect for all stakeholdersDemonstrated commitment to excellence in customer serviceExperience with maintaining store brand standards and style guide
ShiftDays
This position is currently accepting applications.