Michael Page
Sr. Director, Growth Marketing
Michael Page, Atlanta, Georgia, United States, 30349
As the Senior Director of Growth Marketing, you will play a big part in shaping our company's growth strategy through data-driven and innovative marketing initiatives. You will oversee and optimize our paid media campaigns across various platforms and lead the CRM team in maximizing customer engagement and retention.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Client DetailsJoin our dynamic and rapidly expanding company as the Senior Director of Growth Marketing, a fully remote role leading our paid media and CRM teams. We are a high-growth direct-to-consumer (DTC) company revolutionizing the beauty industry, dedicated to delivering exceptional experiences to our global customer base. As we continue to innovate and scale, we are seeking a seasoned professional with extensive DTC expertise to drive our marketing strategies to new heights.DescriptionStrategic Leadership:
Develop and execute comprehensive growth marketing strategies aligned with company objectives, focusing on customer acquisition, conversion, and retention.Paid Media Management:
Lead the paid media team in planning, implementing, and optimizing campaigns across channels such as Google Ads, Facebook, Instagram, and other relevant platforms. Monitor performance metrics and adjust strategies to achieve ROI targets.CRM Optimization:
Direct the CRM team in building and executing lifecycle marketing campaigns, personalized customer journeys, and segmentation strategies to enhance customer retention and lifetime value.Data-Driven Decision Making:
Utilize analytics and A/B testing to drive continuous improvement in campaign performance and customer engagement metrics.Cross-Functional Collaboration:
Work closely with product teams to align marketing initiatives with product launches and enhancements. Collaborate with analytics and data teams to derive insights and inform marketing strategies.Budget Management:
Manage and optimize marketing budgets effectively, ensuring efficient allocation of resources across paid media and CRM initiatives.Team Development:
Mentor and develop a high-performing growth marketing team, fostering a culture of innovation, collaboration, and continuous learning.ProfileExperience:
8+ years of progressive experience in growth marketing roles, with a strong emphasis on direct-to-consumer (DTC) marketing within consumer goods.Leadership:
Proven track record of successfully managing and scaling high-performing teams in a fast-paced, high-growth environment.Technical Skills:
Deep understanding of digital marketing channels including paid media (SEM, social, display), CRM platforms, and marketing analytics tools. Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.Analytical Mindset:
Strong analytical skills and proficiency in leveraging data to drive decisions and optimize performance.Strategic Thinker:
Ability to think strategically and creatively while executing tactically, with a demonstrated ability to translate strategic plans into actionable roadmaps and initiatives.Communication Skills:
Excellent verbal and written communication skills, with the ability to effectively communicate vision, strategy, and results to senior leadership and cross-functional teams.Adaptability:
Thrives in a remote work environment, with the ability to work independently and collaboratively across different time zones.Not for New York City Applicants.Pursuant to the San Francisco Fair Chance Ordinance, Michael Page will consider for employment qualified applicants with arrest and conviction records.Michael Page will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.Job OfferCompetitive salary + bonus + EQUITYFully remote work environment, but must be willing to work Pacific Time hoursComprehensive benefits package including health, dental, and vision coverageOpportunities for professional growth and development in a high-growth environmentMPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Client DetailsJoin our dynamic and rapidly expanding company as the Senior Director of Growth Marketing, a fully remote role leading our paid media and CRM teams. We are a high-growth direct-to-consumer (DTC) company revolutionizing the beauty industry, dedicated to delivering exceptional experiences to our global customer base. As we continue to innovate and scale, we are seeking a seasoned professional with extensive DTC expertise to drive our marketing strategies to new heights.DescriptionStrategic Leadership:
Develop and execute comprehensive growth marketing strategies aligned with company objectives, focusing on customer acquisition, conversion, and retention.Paid Media Management:
Lead the paid media team in planning, implementing, and optimizing campaigns across channels such as Google Ads, Facebook, Instagram, and other relevant platforms. Monitor performance metrics and adjust strategies to achieve ROI targets.CRM Optimization:
Direct the CRM team in building and executing lifecycle marketing campaigns, personalized customer journeys, and segmentation strategies to enhance customer retention and lifetime value.Data-Driven Decision Making:
Utilize analytics and A/B testing to drive continuous improvement in campaign performance and customer engagement metrics.Cross-Functional Collaboration:
Work closely with product teams to align marketing initiatives with product launches and enhancements. Collaborate with analytics and data teams to derive insights and inform marketing strategies.Budget Management:
Manage and optimize marketing budgets effectively, ensuring efficient allocation of resources across paid media and CRM initiatives.Team Development:
Mentor and develop a high-performing growth marketing team, fostering a culture of innovation, collaboration, and continuous learning.ProfileExperience:
8+ years of progressive experience in growth marketing roles, with a strong emphasis on direct-to-consumer (DTC) marketing within consumer goods.Leadership:
Proven track record of successfully managing and scaling high-performing teams in a fast-paced, high-growth environment.Technical Skills:
Deep understanding of digital marketing channels including paid media (SEM, social, display), CRM platforms, and marketing analytics tools. Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.Analytical Mindset:
Strong analytical skills and proficiency in leveraging data to drive decisions and optimize performance.Strategic Thinker:
Ability to think strategically and creatively while executing tactically, with a demonstrated ability to translate strategic plans into actionable roadmaps and initiatives.Communication Skills:
Excellent verbal and written communication skills, with the ability to effectively communicate vision, strategy, and results to senior leadership and cross-functional teams.Adaptability:
Thrives in a remote work environment, with the ability to work independently and collaboratively across different time zones.Not for New York City Applicants.Pursuant to the San Francisco Fair Chance Ordinance, Michael Page will consider for employment qualified applicants with arrest and conviction records.Michael Page will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.Job OfferCompetitive salary + bonus + EQUITYFully remote work environment, but must be willing to work Pacific Time hoursComprehensive benefits package including health, dental, and vision coverageOpportunities for professional growth and development in a high-growth environmentMPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.