Biogen
Senior Manager, Consumer Marketing - Neuropsychiatry
Biogen, Cambridge, Massachusetts, us, 02140
Company Description
Job Description
About This Role
This position is responsible for establishing strategic direction of consumer engagement for the depression franchise. More specifically, this position will focus on enabling patient engagement opportunities through well-planned and executable tactics.
What You'll DoEnsure specific consumer engagement initiatives, including marketing programs and campaigns, are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies. Manage relationship with agency to ensure expected deliverables are met.Lead key marketing initiatives in close collaboration with the alliance and other key functional partners. Specific initiatives may include:
Social mediaDigital solutionsOnboarding materials
Develop and manage the execution of the consumer creative campaign and market researchManage materials, projects, and resources through the internal review committee process (MLR)Manage multiple agency partners including management of associated budgetsManage vendor contract processing (purchasing requisitions, invoices, and approvals)Collaborate with multiple functional groups across the organization, including but not limited to Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical AffairsAlign all efforts with collaboration partnerWho You Are
You have a passion for science and building a meaningful patient experience . You have the strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media and communications.
Qualifications
Bachelor's degree required; MBA preferredMinimum of 5+ years of pharmaceutical or biotech product marketing/commercial experienceAbility to deliver results in a fast-paced environment and "roll-up your sleeves" culture.A self-starter who functions well both independently and within a team.Proven ability to manage multiple projects and priorities to meet deadlines.Ability to think innovatively in terms of engaging with customers and meeting their needs.Preferred Skills
Experience within Neuropsychiatry and/or specialty marketsExperience working with an alliance partnerPrior product launch experience
Additional Information
All your information will be kept confidential according to EEO guidelines.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Videos To Watchhttps://youtu.be/S8n1OGEJWr0
Job Description
About This Role
This position is responsible for establishing strategic direction of consumer engagement for the depression franchise. More specifically, this position will focus on enabling patient engagement opportunities through well-planned and executable tactics.
What You'll DoEnsure specific consumer engagement initiatives, including marketing programs and campaigns, are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies. Manage relationship with agency to ensure expected deliverables are met.Lead key marketing initiatives in close collaboration with the alliance and other key functional partners. Specific initiatives may include:
Social mediaDigital solutionsOnboarding materials
Develop and manage the execution of the consumer creative campaign and market researchManage materials, projects, and resources through the internal review committee process (MLR)Manage multiple agency partners including management of associated budgetsManage vendor contract processing (purchasing requisitions, invoices, and approvals)Collaborate with multiple functional groups across the organization, including but not limited to Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical AffairsAlign all efforts with collaboration partnerWho You Are
You have a passion for science and building a meaningful patient experience . You have the strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media and communications.
Qualifications
Bachelor's degree required; MBA preferredMinimum of 5+ years of pharmaceutical or biotech product marketing/commercial experienceAbility to deliver results in a fast-paced environment and "roll-up your sleeves" culture.A self-starter who functions well both independently and within a team.Proven ability to manage multiple projects and priorities to meet deadlines.Ability to think innovatively in terms of engaging with customers and meeting their needs.Preferred Skills
Experience within Neuropsychiatry and/or specialty marketsExperience working with an alliance partnerPrior product launch experience
Additional Information
All your information will be kept confidential according to EEO guidelines.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Videos To Watchhttps://youtu.be/S8n1OGEJWr0