University of West Florida
Social Media and Public Relations Manager
University of West Florida, Pensacola, Florida, United States, 32573
Social Media and Public Relations Manager 120600
Job no:
495627Work type:
Staff Full-timeLocation:
Pensacola - Main CampusCategories:
Staff, Communication, University Advancement-V.P.
The University of West Florida is an Equal Opportunity/Access/Affirmative Action/Disabled/Veteran employer. Any individual requiring special accommodation to apply is requested to advise UWF by contacting UWF Human Resources at 1-850-474-2694 (voice) or 1-850-857-6158 (TTY). E-Verify is required for employment. All applications for employment at the University are subject to Florida public records law.
Please review job requirements carefully. Failure to submit all pieces of the application may result in disqualification. Applications are accepted on the University of West Florida career site: https://careers.uwf.edu. For assistance contact UWF Human Resources at 850-474-2694 or jobs@uwf.edu.
Employment based visa sponsorship will NOT be considered for this position.
Position Number: 120600
Position Title (Classification Title): Social Media and Public Relations Manager 120600
Working Title: Social Media and Public Relations Manager
Job Summary: The Social Media and Public Relations Manager within Institutional Communications proactively manages the University's social media strategy, writes and edits content and manages public relations activities.
Department UMC - Mgt & General
FLSA: Exempt
Minimum Qualifications: A bachelors degree in an appropriate area of specialization and two years of appropriate experience; or high school diploma and six years of appropriate experience. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.
Position Qualifications: A bachelors degree in an appropriate area of specialization and two years of appropriate experience; or high school diploma and six years of appropriate experience. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.The below qualifications are expected for this position:- Exceptional copywriting skills, with an emphasis on press releases, editorial features and messaging.- Ability to work independently and analyze issues.- Social media management and strategy experience.- Strong ability to pay close attention to detail.- Strong ability to develop creative social media content.- Strong ability to multi-task and monitor several platforms.- Strong oral communication skills.- Ability to think and act quickly (self-starter/highly motivated/proactive).- Outstanding organizational skills with the proven ability to consistently produce high-quality projects and initiatives under tight deadlines.- Expert knowledge of Associated Press style.- A positive, can-do attitude with a customer-centric focus.- Ability to analyze social media data and trends.- One or more internship(s) within the communications industry.
Preferred Qualifications The below qualifications are preferred for this position:- Two or more years of experience in communications.- Bachelor's degree in marketing or communications.- Experience with media relations.- Experience working in or with higher education.- Experience using digital communication tools such as publicity software, project management systems, cloud-based storage services and others.- Experience developing and evaluating communication plans, strategies and briefs.- Agency or in-house communication team experience.- Experience with crisis communications.- Experience in developing photo and video concepts.
Essential Functions / Job Duties:
50% - Social Media: Proactively develops and manages the institution's social media strategy. Develops strategic social media plans, observes social media trends and follows University news, events and promotional information to develop content for the official UWF social media outlets. Identifies photography, video and creative resources needed and works with team members to gather appropriate resources. Develops social media reports and analyzes data to enhance strategy. Manages the hiring process, on-boarding, training and development of social media student assistants. Serves as the staff lead for the UWF Street Team and manages the interview and selection process of the social media ambassadors. Serves as a member of the Crisis Communications team and monitors social media outlets to report all questions, comments and other online activity to the team and responds to all questions and comments. - (Essential)20% - Writing and Editing: Writes and copy edits media alerts, press releases, messaging, talking points, editorial features, presidential communications, social media and web copy, copy for communication collateral materials and internal projects and reports. Ensures adherence to grammar, spelling and AP Style in all communications. Develops social media monitoring/response schedule and assists with the development of draft messages, talking points, frequently asked questions and other supplemental documents in the event of a crisis. - (Essential)20% - Public Relations: Assists with developing public relations plans and strategies to increase visibility of the institution. Organizes, manages and ensures timely execution of public relations projects from beginning to completion including objectives, deliverables, schedules, budget and evaluation. Works with campus partners to identify objectives and goals and effectively translates and communicates these to the team. Gathers, prepares and provides detailed and accurate project information to team members via the department's project management system and monitors deadlines. - (Essential)10% - PR Tools, Reports and Operations: Manages the University Newsroom, media relations and publicity database, spreadsheets and various other communication tools. - (Essential)
Physical Demands:
Physical Requirements: No unusual physical requirement. Requires no heavy lifting and nearly all work is performed in a comfortable indoor facility.Impact of Deadlines: Externally imposed deadlines set or revised on short notice. Frequent shifts in priority. Numerous interruptions requiring immediate attention. Unusual pressure on a daily basis due to accountability for success of major projects.Standing: DailyWalking: DailySitting: DailyReaching with hands and arms: OccasionallyClimbing or balancing: NeverStooping: OccasionallyUse of hands to handle objects: DailyLifting up to 10lbs: OccasionallyLifting up to 25lbs: NeverLifting over 25lbs: NeverTalking as express or exchange of ideas verbally: DailyHearing as perceive sound by ear: DailyVision as distinguish colors & depth: Daily
Special Requirements or Considerations of the Job:This position requires fingerprinting.
This position requires a criminal background screen.
This position is eligible for veteran's preference.
Number of Vacancies 1
Work Hours 8:00 a.m. - 5:00 p.m.
FTE 1
Salary Range 50,000-54,000
Pay Basis Annually
Closing Date: 8/23/2024
Special Instructions to Applicants:Candidates must apply online through the University of West Florida website: careers.uwf.edu
Candidates are asked to provide a resume, cover letter and portfolio.
If selected for an in-person interview, applicants may be assigned a project to be completed during the interview process.
Candidates must apply online through the University of West Florida website: https://careers.uwf.edu. Applicants are required to attach a resume, cover letter and contact information for three references. References will be contacted upon submission of this application. An opportunity to upload these documents will be provided during the application process. For assistance, please contact Human Resources at 850-474-2694 or email jobs@uwf.edu.
This position allows eligible veterans and their spouses to claim Veterans' Preference pursuant to Section 295.07, F.S.; applicants claiming preference are responsible for providing required documentation on or before the posting deadline date as such documentation is required for eligibility determination. Supporting documentation, in addition to the DD214, may be required based on eligibility criteria. For information on obtaining a DD214, visit http://www.archives.gov/veterans/military-service-records/ or call 1-866-272-6272.
At the conclusion of this search, if a non-preference eligible applicant is appointed to the position and you are a preference-eligible applicant and believe that you were not afforded employment preference in accordance with applicable Florida law and regulation, a written complaint requesting an investigation may be submitted to the Florida Department of Veterans' Affairs, Division of Benefits and Assistance, 9500 Bay Pines Blvd., Room 214, St. Petersburg, Florida 33708. Such complaint should be filed within 60 calendar days from the date that the notice the position has been filled is received by the applicant pursuant to Sections 120.569 and 120.57, F.S.
Prior to filing a complaint, it is the responsibility of the preference-eligible applicant to contact the designated Human Resources or other contact person at least one time after 45 days have passed from the final date for submitting an application or the interview date, whichever is later in time, if the applicant has not received notice of a hiring decision.
Advertised:
August 11, 2024Applications close:
August 23, 2024
Job no:
495627Work type:
Staff Full-timeLocation:
Pensacola - Main CampusCategories:
Staff, Communication, University Advancement-V.P.
The University of West Florida is an Equal Opportunity/Access/Affirmative Action/Disabled/Veteran employer. Any individual requiring special accommodation to apply is requested to advise UWF by contacting UWF Human Resources at 1-850-474-2694 (voice) or 1-850-857-6158 (TTY). E-Verify is required for employment. All applications for employment at the University are subject to Florida public records law.
Please review job requirements carefully. Failure to submit all pieces of the application may result in disqualification. Applications are accepted on the University of West Florida career site: https://careers.uwf.edu. For assistance contact UWF Human Resources at 850-474-2694 or jobs@uwf.edu.
Employment based visa sponsorship will NOT be considered for this position.
Position Number: 120600
Position Title (Classification Title): Social Media and Public Relations Manager 120600
Working Title: Social Media and Public Relations Manager
Job Summary: The Social Media and Public Relations Manager within Institutional Communications proactively manages the University's social media strategy, writes and edits content and manages public relations activities.
Department UMC - Mgt & General
FLSA: Exempt
Minimum Qualifications: A bachelors degree in an appropriate area of specialization and two years of appropriate experience; or high school diploma and six years of appropriate experience. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.
Position Qualifications: A bachelors degree in an appropriate area of specialization and two years of appropriate experience; or high school diploma and six years of appropriate experience. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.The below qualifications are expected for this position:- Exceptional copywriting skills, with an emphasis on press releases, editorial features and messaging.- Ability to work independently and analyze issues.- Social media management and strategy experience.- Strong ability to pay close attention to detail.- Strong ability to develop creative social media content.- Strong ability to multi-task and monitor several platforms.- Strong oral communication skills.- Ability to think and act quickly (self-starter/highly motivated/proactive).- Outstanding organizational skills with the proven ability to consistently produce high-quality projects and initiatives under tight deadlines.- Expert knowledge of Associated Press style.- A positive, can-do attitude with a customer-centric focus.- Ability to analyze social media data and trends.- One or more internship(s) within the communications industry.
Preferred Qualifications The below qualifications are preferred for this position:- Two or more years of experience in communications.- Bachelor's degree in marketing or communications.- Experience with media relations.- Experience working in or with higher education.- Experience using digital communication tools such as publicity software, project management systems, cloud-based storage services and others.- Experience developing and evaluating communication plans, strategies and briefs.- Agency or in-house communication team experience.- Experience with crisis communications.- Experience in developing photo and video concepts.
Essential Functions / Job Duties:
50% - Social Media: Proactively develops and manages the institution's social media strategy. Develops strategic social media plans, observes social media trends and follows University news, events and promotional information to develop content for the official UWF social media outlets. Identifies photography, video and creative resources needed and works with team members to gather appropriate resources. Develops social media reports and analyzes data to enhance strategy. Manages the hiring process, on-boarding, training and development of social media student assistants. Serves as the staff lead for the UWF Street Team and manages the interview and selection process of the social media ambassadors. Serves as a member of the Crisis Communications team and monitors social media outlets to report all questions, comments and other online activity to the team and responds to all questions and comments. - (Essential)20% - Writing and Editing: Writes and copy edits media alerts, press releases, messaging, talking points, editorial features, presidential communications, social media and web copy, copy for communication collateral materials and internal projects and reports. Ensures adherence to grammar, spelling and AP Style in all communications. Develops social media monitoring/response schedule and assists with the development of draft messages, talking points, frequently asked questions and other supplemental documents in the event of a crisis. - (Essential)20% - Public Relations: Assists with developing public relations plans and strategies to increase visibility of the institution. Organizes, manages and ensures timely execution of public relations projects from beginning to completion including objectives, deliverables, schedules, budget and evaluation. Works with campus partners to identify objectives and goals and effectively translates and communicates these to the team. Gathers, prepares and provides detailed and accurate project information to team members via the department's project management system and monitors deadlines. - (Essential)10% - PR Tools, Reports and Operations: Manages the University Newsroom, media relations and publicity database, spreadsheets and various other communication tools. - (Essential)
Physical Demands:
Physical Requirements: No unusual physical requirement. Requires no heavy lifting and nearly all work is performed in a comfortable indoor facility.Impact of Deadlines: Externally imposed deadlines set or revised on short notice. Frequent shifts in priority. Numerous interruptions requiring immediate attention. Unusual pressure on a daily basis due to accountability for success of major projects.Standing: DailyWalking: DailySitting: DailyReaching with hands and arms: OccasionallyClimbing or balancing: NeverStooping: OccasionallyUse of hands to handle objects: DailyLifting up to 10lbs: OccasionallyLifting up to 25lbs: NeverLifting over 25lbs: NeverTalking as express or exchange of ideas verbally: DailyHearing as perceive sound by ear: DailyVision as distinguish colors & depth: Daily
Special Requirements or Considerations of the Job:This position requires fingerprinting.
This position requires a criminal background screen.
This position is eligible for veteran's preference.
Number of Vacancies 1
Work Hours 8:00 a.m. - 5:00 p.m.
FTE 1
Salary Range 50,000-54,000
Pay Basis Annually
Closing Date: 8/23/2024
Special Instructions to Applicants:Candidates must apply online through the University of West Florida website: careers.uwf.edu
Candidates are asked to provide a resume, cover letter and portfolio.
If selected for an in-person interview, applicants may be assigned a project to be completed during the interview process.
Candidates must apply online through the University of West Florida website: https://careers.uwf.edu. Applicants are required to attach a resume, cover letter and contact information for three references. References will be contacted upon submission of this application. An opportunity to upload these documents will be provided during the application process. For assistance, please contact Human Resources at 850-474-2694 or email jobs@uwf.edu.
This position allows eligible veterans and their spouses to claim Veterans' Preference pursuant to Section 295.07, F.S.; applicants claiming preference are responsible for providing required documentation on or before the posting deadline date as such documentation is required for eligibility determination. Supporting documentation, in addition to the DD214, may be required based on eligibility criteria. For information on obtaining a DD214, visit http://www.archives.gov/veterans/military-service-records/ or call 1-866-272-6272.
At the conclusion of this search, if a non-preference eligible applicant is appointed to the position and you are a preference-eligible applicant and believe that you were not afforded employment preference in accordance with applicable Florida law and regulation, a written complaint requesting an investigation may be submitted to the Florida Department of Veterans' Affairs, Division of Benefits and Assistance, 9500 Bay Pines Blvd., Room 214, St. Petersburg, Florida 33708. Such complaint should be filed within 60 calendar days from the date that the notice the position has been filled is received by the applicant pursuant to Sections 120.569 and 120.57, F.S.
Prior to filing a complaint, it is the responsibility of the preference-eligible applicant to contact the designated Human Resources or other contact person at least one time after 45 days have passed from the final date for submitting an application or the interview date, whichever is later in time, if the applicant has not received notice of a hiring decision.
Advertised:
August 11, 2024Applications close:
August 23, 2024