Retail Marketing Manager

Retail Marketing Manager LATAM & CaribbeanB V L G A R I

is looking for a

Retail Marketing Manager

to join its Latin America & Caribbean team!Reporting to the Retail Marketing Senior Manager LATAM & Caribbean, this position is based in the Miami regional office, located in Coral Gables, Florida and covers the following stores:Monobrand stores in selected Latin America and Caribbean countries (except Brazil and Mexico).This position plays a crucial role in developing and executing strategic marketing initiatives that supports our stores for Bulgari Jewelry, Watches, & Accessories to achieve its business' goals and brand standards.Objectives:Develop and propose

marketing events and activations

concepts to support

sales growth

and

profitability

at store level.Elevate our brand image

in our stores, ensure our brand DNA is kept at the highest standards and coherent with HQ vision.Devise a calendar of activities to support new client recruitment

and

retain

our existing ones.Ensure that activations meet

ROI standards

while maintaining a

high level of execution

and

client experienceKey AccountabilitiesBuild and plan a tailored activation plan for each store (recruitment and appreciation) depending on opportunities, needs and budget.Fully manage execution of marketing activations and events for our stores and out of stores working hand in hand with stores team, commercial, logistics, finance and security.Identify per market our potential and recruit new clients (drive to store, partnerships )Develop appreciation moments activations for our existing clients (appreciation dinners )Have a performance - oriented vision to build the right activation calendar.Be the main brand contact for the store managers on any additional marketing initiative and needs.Work closely with regional commercial teams to ensure that commercial objectives and ambitions are accounted for in the proposed plans.Liaise with regional and worldwide teams to appropriately integrate local marketing initiatives into overall regional and global strategy ensuring brand consistency.Liaise with VM and ID teams to develop a cohesive and perfect brand image in the market including visuals update, curated product selection and appropriate VM tools to support our activations.Coordinate with logistics, finance and security all necessary permits and suppliers for the execution of activities.Oversee the vendor selection for decorative elements and oversee the production of supporting materials (invites, menus, collateral materials). Select and approve catering and beverage vendors.Forecast and manage marketing tools, materials and gifting.Process invoices related to event costs.Consolidate, manage and control budgets for the allocated markets.Report effectively all the activations and events to regional and HQ teams. Provide post event presentations, report and analyze the ROI for each event.Key RequirementsBachelor's degree in Communications, Marketing or Business Administration Required. MBA is a plus.Minimum of 3 years of relevant experience in luxury brands including but not limited to events, Marketing activations, VM, CRM.Appreciation and understanding of the luxury industryExcellent organization and planification skillsBe detail-oriented.Strong interpersonal and relationship-building skills. Positive and focused professional team player.Excellent communication skills and strong written and verbal skillsHighly proficient in Microsoft Word; Excel; PowerPoint: Outlook; Adobe Acrobat30% travel expected and able to travel to the countries mentioned aboveSpanish and English are a must.