Brooks Sports Inc
Email Marketing Specialist
Brooks Sports Inc, Seattle, Washington, us, 98127
Your Job:
The Email Marketing Specialist will be our email marketing champion for our fun-loving, energetic, “work hard, play hard” Digital Marketing team. Email and SMS continue to be critical channels for our success, and we are looking for an Email Marketing Specialist to support our Customer Relationship Marketing (CRM) program. You will drive the day-to-day activities to keep the Brooks email marketing and SMS journeys running successfully. Reporting directly to the Associate Manager of CRM, you’ll work hand in hand to grow customer lifetime value and drive engagement across a runner’s digital journey. You will also deploy communications to key audiences in the CRM program to support various marketing objectives. You will also support our Canada email program, our Brooks Restart site, as well as other sports marketing and retail goals.Your Responsibilities:
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
Manage the day-to-day operations of Brooks Running North America automated email and SMS campaignsManage the day-to-day operations of key Brooks email programs: Canada, Sports Medicine Ambassadors, and Brooks RestartWrite creative briefs and build email campaigns within our Email Service ProviderExecute retention strategies to engage email and SMS users with our loyalty program – the Brooks Run ClubDevelop and deploy localized emails and texts that connect Brooks email users to in-person shopping experiences and events, meeting runners wherever they choose to run and wherever they choose to shopExecute strategies to engage email and SMS users with our athletes, leveraging their performance and expertise to drive engagement with the Brooks brandOversee the Canada email translation processCollaborate with creative teams to develop compelling content and messaging for campaignsOversee QA process for emails/SMS in key browsers across devicesImplement and optimize A/B testing strategies to drive campaign performanceWork closely with CRM Associate Manager, digital marketing, and site teams to ensure alignment of lifecycle marketing campaigns with retention objectivesTrack and analyze key performance metrics for automated email and SMS campaignsPrepare regular reports and insights to inform decision-making and optimize future campaignsQualifications:
Bachelor’s degree with a focus in marketing or business preferred1 year of related experience in email marketing and SMS marketing for a Direct-to-Consumer (DTC brand)Experience with email service providers required, Sailthru preferredExperience in SMS marketing platforms required, Attentive preferredFamiliarity with email personalization tools like LiveClickerProficient in editing email HTML and using email visual builders requiredStrong understanding of email marketing best practices preferredKnowledge of digital marketing best practices preferredSkilled at providing creative art direction to designersExperience in developing segmentation, automation, and lead gen strategies and executing at the tactical levelKeen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one anotherSelf-starter, responsible, and able to own production-level projectsLeads with a growth mindset and demonstrates grit and initiativeStrong customer focus/ability to anticipate and react to user needsAbility to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks communityEmbraces and lives the Brooks values!
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The Email Marketing Specialist will be our email marketing champion for our fun-loving, energetic, “work hard, play hard” Digital Marketing team. Email and SMS continue to be critical channels for our success, and we are looking for an Email Marketing Specialist to support our Customer Relationship Marketing (CRM) program. You will drive the day-to-day activities to keep the Brooks email marketing and SMS journeys running successfully. Reporting directly to the Associate Manager of CRM, you’ll work hand in hand to grow customer lifetime value and drive engagement across a runner’s digital journey. You will also deploy communications to key audiences in the CRM program to support various marketing objectives. You will also support our Canada email program, our Brooks Restart site, as well as other sports marketing and retail goals.Your Responsibilities:
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
Manage the day-to-day operations of Brooks Running North America automated email and SMS campaignsManage the day-to-day operations of key Brooks email programs: Canada, Sports Medicine Ambassadors, and Brooks RestartWrite creative briefs and build email campaigns within our Email Service ProviderExecute retention strategies to engage email and SMS users with our loyalty program – the Brooks Run ClubDevelop and deploy localized emails and texts that connect Brooks email users to in-person shopping experiences and events, meeting runners wherever they choose to run and wherever they choose to shopExecute strategies to engage email and SMS users with our athletes, leveraging their performance and expertise to drive engagement with the Brooks brandOversee the Canada email translation processCollaborate with creative teams to develop compelling content and messaging for campaignsOversee QA process for emails/SMS in key browsers across devicesImplement and optimize A/B testing strategies to drive campaign performanceWork closely with CRM Associate Manager, digital marketing, and site teams to ensure alignment of lifecycle marketing campaigns with retention objectivesTrack and analyze key performance metrics for automated email and SMS campaignsPrepare regular reports and insights to inform decision-making and optimize future campaignsQualifications:
Bachelor’s degree with a focus in marketing or business preferred1 year of related experience in email marketing and SMS marketing for a Direct-to-Consumer (DTC brand)Experience with email service providers required, Sailthru preferredExperience in SMS marketing platforms required, Attentive preferredFamiliarity with email personalization tools like LiveClickerProficient in editing email HTML and using email visual builders requiredStrong understanding of email marketing best practices preferredKnowledge of digital marketing best practices preferredSkilled at providing creative art direction to designersExperience in developing segmentation, automation, and lead gen strategies and executing at the tactical levelKeen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one anotherSelf-starter, responsible, and able to own production-level projectsLeads with a growth mindset and demonstrates grit and initiativeStrong customer focus/ability to anticipate and react to user needsAbility to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks communityEmbraces and lives the Brooks values!
#J-18808-Ljbffr