Gorton's Seafood
Consumer Brand Marketing Associate, Gloucester, MA
Gorton's Seafood, Gloucester, Massachusetts, us, 01931
Be part of something BIG here at Gorton’s. With the iconic yellow slicker and a catchy jingle, Gorton’s is now reaching more households than ever. As the #1 brand within Frozen Prepared Seafood, we have a passion for the consumer and for growth! We are looking for equally passionate people to help us fulfill our mission to spread the goodness of the sea.
Do you have the skills to fill this role Read the complete details below, and make your application today.Position SummaryAs a Consumer Brand Marketing Associate you will contribute to brand marketing initiatives which are focused on growing our business in an increasingly diverse consumer and retailer environment. You will work cross-functionally both internally and externally with Gorton’s advertising agency, with this role offering exposure across the company and up through senior leadership. Primary responsibilities include overseeing our social media strategy, shopper marketing programs, and managing our consumer budget. Over time, you will be given greater responsibility in the development and implementation of broader marketing initiatives to help grow our business. Our goal is to develop a talented individual for greater responsibility within marketing.What you’ll doOversee and influence Gorton’s social media strategy and executionLiaise daily with our agency of record, partnering to execute brand plans & grow the businessManage, track & plan our annual consumer brand marketing budgetDevelop shopper marketing initiatives and programming across top retailersSupport consumer campaign planning & execution, including communications strategy, media planning and creative developmentWork cross-functionally to support various ad-hoc Brand Marketing initiatives, such as brand equity, insights projects, and marketing mixWho you areA curious & resourceful individual interested in a career in CPG marketingA strong team player with great interpersonal skills to help you collaborate cross-functionallyA passionate social media user who enjoys staying up-to-date on the latest social trendsWhat you’ll needInterest in a career in CPG Marketing2-5 years of successful CPG Marketing or related work experienceBachelor’s degree (Marketing or other business majors preferred)Outgoing, positive, can-do attitude and a passion for continued learningAbility to apply social media passion in a way that is on-brand for Gorton’sExceptional organizational and project management skillsProficiency in MS Office applications (Excel, PowerPoint, & Word)In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.Gorton’s is an Equal Opportunity Employer
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Do you have the skills to fill this role Read the complete details below, and make your application today.Position SummaryAs a Consumer Brand Marketing Associate you will contribute to brand marketing initiatives which are focused on growing our business in an increasingly diverse consumer and retailer environment. You will work cross-functionally both internally and externally with Gorton’s advertising agency, with this role offering exposure across the company and up through senior leadership. Primary responsibilities include overseeing our social media strategy, shopper marketing programs, and managing our consumer budget. Over time, you will be given greater responsibility in the development and implementation of broader marketing initiatives to help grow our business. Our goal is to develop a talented individual for greater responsibility within marketing.What you’ll doOversee and influence Gorton’s social media strategy and executionLiaise daily with our agency of record, partnering to execute brand plans & grow the businessManage, track & plan our annual consumer brand marketing budgetDevelop shopper marketing initiatives and programming across top retailersSupport consumer campaign planning & execution, including communications strategy, media planning and creative developmentWork cross-functionally to support various ad-hoc Brand Marketing initiatives, such as brand equity, insights projects, and marketing mixWho you areA curious & resourceful individual interested in a career in CPG marketingA strong team player with great interpersonal skills to help you collaborate cross-functionallyA passionate social media user who enjoys staying up-to-date on the latest social trendsWhat you’ll needInterest in a career in CPG Marketing2-5 years of successful CPG Marketing or related work experienceBachelor’s degree (Marketing or other business majors preferred)Outgoing, positive, can-do attitude and a passion for continued learningAbility to apply social media passion in a way that is on-brand for Gorton’sExceptional organizational and project management skillsProficiency in MS Office applications (Excel, PowerPoint, & Word)In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.Gorton’s is an Equal Opportunity Employer
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