The Kinetic Group
Director of Marketing
The Kinetic Group, Lonoke, Arkansas, United States, 72086
The Kinetic Group Director of Marketing Lonoke, Arkansas Apply Now
Translates market data, product and innovation plans into a comprehensive brand plan that drives affinity and demand for Remington Ammunition, accessories, and licensed goods. Leads internal and external creative teams, marketing management, and all marketing channels to execute campaigns, measure return, and build the Remington brand.This position reports directly to the Vice President of Marketing, The Kinetic Group and is based out of our Lonoke, Arkansas office.As the Director of Marketing for Remington Ammunition, you will have the opportunity to:Define and achieve goals and metrics through robust plan development aligned with strategic and category plans. Specific responsibilities include:Manage the internal creative team for success, continuous improvement, and professional development.Develop team for efficient and excellent creative execution.Write copy for promotional materials when needed.Ensure strong project management to support sales initiatives against tight timelines.Champion brand positioning, messaging development, and written style guide for advertising, packaging, in-store, and event signage.Develop brand and product launch plans to build consumer awareness and demand.Collaborate with internal and external teams to execute strategies.Work with Media Director and external agencies on media, advertising, and PR plan execution.Align with Director of Web/eCommerce on graphic needs for website and grow e-newsletter and SMS subscribers.Grow social media audience through strategy development, ambassador/influencer relations, and robust analytics.Provide creative direction for Remington’s live events presence.Build rapport with product management to ensure consumer voice is paramount in new product launch materials.Engage with media partners for positive press and represent Remington brand to media partners.Coordinate with Trade Marketing team to align brand plans with strategic account activity.Partner with firearms and other industry companies on new products and projects.Engage with external design agencies and talent when necessary.Develop marketing materials: advertising, brochures, websites, social media strategy, promotions, and packaging.Capture competitive brand and product promotion activity to inform marketing strategies.Maintain Remington trademarks list in collaboration with the legal team.Provide key launch dates and promotion activity to marketing for master calendar.Host cross-functional learning sessions to share successes and trends.Provide monthly forecasts to VP and finance team to stay on budget.You have:7-10 years of experience in Marketing, Communications; minimum 2-3 years management experience preferred.Experience managing internal and external resources and budgets.Strong project management, writing, and organizational skills.Bachelor’s degree in Marketing or related field, MBA a plus.Experience with marketing and project management tools, such as Sprout Social, Trello, and Dropbox.Experience in consumer products marketing required.Experience in sporting goods or leisure products marketing preferred.Excellent communication and presentation skills, both written and verbal.We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts, and the ability to add value to an exciting mission!Equal Opportunity Employer Minorities/Females/Protected Veteran/DisabledAcross The Kinetic Group, we rally for the customer by fostering collaboration, sharing insights, and scaling competencies.The Kinetic Group is an equal opportunity employer. All applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and any other characteristics protected by law.
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Translates market data, product and innovation plans into a comprehensive brand plan that drives affinity and demand for Remington Ammunition, accessories, and licensed goods. Leads internal and external creative teams, marketing management, and all marketing channels to execute campaigns, measure return, and build the Remington brand.This position reports directly to the Vice President of Marketing, The Kinetic Group and is based out of our Lonoke, Arkansas office.As the Director of Marketing for Remington Ammunition, you will have the opportunity to:Define and achieve goals and metrics through robust plan development aligned with strategic and category plans. Specific responsibilities include:Manage the internal creative team for success, continuous improvement, and professional development.Develop team for efficient and excellent creative execution.Write copy for promotional materials when needed.Ensure strong project management to support sales initiatives against tight timelines.Champion brand positioning, messaging development, and written style guide for advertising, packaging, in-store, and event signage.Develop brand and product launch plans to build consumer awareness and demand.Collaborate with internal and external teams to execute strategies.Work with Media Director and external agencies on media, advertising, and PR plan execution.Align with Director of Web/eCommerce on graphic needs for website and grow e-newsletter and SMS subscribers.Grow social media audience through strategy development, ambassador/influencer relations, and robust analytics.Provide creative direction for Remington’s live events presence.Build rapport with product management to ensure consumer voice is paramount in new product launch materials.Engage with media partners for positive press and represent Remington brand to media partners.Coordinate with Trade Marketing team to align brand plans with strategic account activity.Partner with firearms and other industry companies on new products and projects.Engage with external design agencies and talent when necessary.Develop marketing materials: advertising, brochures, websites, social media strategy, promotions, and packaging.Capture competitive brand and product promotion activity to inform marketing strategies.Maintain Remington trademarks list in collaboration with the legal team.Provide key launch dates and promotion activity to marketing for master calendar.Host cross-functional learning sessions to share successes and trends.Provide monthly forecasts to VP and finance team to stay on budget.You have:7-10 years of experience in Marketing, Communications; minimum 2-3 years management experience preferred.Experience managing internal and external resources and budgets.Strong project management, writing, and organizational skills.Bachelor’s degree in Marketing or related field, MBA a plus.Experience with marketing and project management tools, such as Sprout Social, Trello, and Dropbox.Experience in consumer products marketing required.Experience in sporting goods or leisure products marketing preferred.Excellent communication and presentation skills, both written and verbal.We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts, and the ability to add value to an exciting mission!Equal Opportunity Employer Minorities/Females/Protected Veteran/DisabledAcross The Kinetic Group, we rally for the customer by fostering collaboration, sharing insights, and scaling competencies.The Kinetic Group is an equal opportunity employer. All applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and any other characteristics protected by law.
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