Lands' End
Marketing Automation Specialist
Lands' End, Dodgeville, Wisconsin, us, 53595
At Lands' End, we are on a mission to create a more comfortable world. We care about our employees, our community, and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands' End a great place to work.
Lands' End Outfitters is seeking a detailed-oriented and experienced Marketing Automation Specialist to join our dynamic marketing team. As a key member, you will be responsible for managing and optimizing our marketing automation platform to drive lead generation and customer engagement strategies effectively for a B2B organization.
This is a hybrid role and will work on-site in Dodgeville, WI for 3 weeks each month (schedule- Monday-Thursday onsite, Friday remote).
Design, execute, and optimize complex marketing automation workflows usings Salesforce Marketing Cloud Account Engagement.Develop and execute sophisticated email marketing campaigns including dynamic content, segmentation, A/B testing and performance analysis.Create and maintain automated lead nurturing workflows.Collaborate closely with marketing, sales, and IT teams to ensure seamless integration and functionality of marketing automation with CRM and other systems.Create and manage audience segments, ensuring accurate targeting, data hygiene and personalized communications.Monitor and analyze campaign performance metrics to understand effectiveness, identify areas for improvement, and provide recommendations for optimization.Create enhanced landing pages using MCAE landing page builder using HTML, CSS, JavaScript and AMPscript to improve user experience.Skills
Proven experience of 2+ years working with Salesforce Account Engagement ideally in a B2B environment.Strong understanding of CRM systems (Salesforce) and their integration with marketing automation platforms.Proficiency in developing and executing email marketing campaigns and workflows.Analytical mindset with the ability to interpret data, generate insights, and make data- driven decisions.Bonus: Experience working with Middleware (e.g., MuleSoft)Ability to travel 10 days per year.Education & Experience Requirements
Bachelor's degree in marketing or equivalent experience.3+ years of relevant work experience
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Lands' End Outfitters is seeking a detailed-oriented and experienced Marketing Automation Specialist to join our dynamic marketing team. As a key member, you will be responsible for managing and optimizing our marketing automation platform to drive lead generation and customer engagement strategies effectively for a B2B organization.
This is a hybrid role and will work on-site in Dodgeville, WI for 3 weeks each month (schedule- Monday-Thursday onsite, Friday remote).
Design, execute, and optimize complex marketing automation workflows usings Salesforce Marketing Cloud Account Engagement.Develop and execute sophisticated email marketing campaigns including dynamic content, segmentation, A/B testing and performance analysis.Create and maintain automated lead nurturing workflows.Collaborate closely with marketing, sales, and IT teams to ensure seamless integration and functionality of marketing automation with CRM and other systems.Create and manage audience segments, ensuring accurate targeting, data hygiene and personalized communications.Monitor and analyze campaign performance metrics to understand effectiveness, identify areas for improvement, and provide recommendations for optimization.Create enhanced landing pages using MCAE landing page builder using HTML, CSS, JavaScript and AMPscript to improve user experience.Skills
Proven experience of 2+ years working with Salesforce Account Engagement ideally in a B2B environment.Strong understanding of CRM systems (Salesforce) and their integration with marketing automation platforms.Proficiency in developing and executing email marketing campaigns and workflows.Analytical mindset with the ability to interpret data, generate insights, and make data- driven decisions.Bonus: Experience working with Middleware (e.g., MuleSoft)Ability to travel 10 days per year.Education & Experience Requirements
Bachelor's degree in marketing or equivalent experience.3+ years of relevant work experience
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)