CPI Security
Creative Director
CPI Security, Charlotte, North Carolina, United States, 28269
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.CPI Security, a leader in the security and automation solutions industry, is looking for a Creative Director to join our growing team!
This is more than "just a job" – it's your chance for a fulfilling and purpose-driven career. You should have a proven track record in digital marketing in delivering innovative solutions. This hands-on role is critical to our vision to build a world-class, in-house, creative organization who develops engaging designs that resonates with core audiences. Together, we will leverage your expertise in brand identity, design, performance creative, and e-commerce to achieve the vision and beyond!
Essential Functions
Drive Strategic Mindset into Creative Ideation & Fulfillment
Collaborate closely with marketing, strategy, and business teams to understand objectives, target markets, and key messages
Development of Iconic and Memorable Ideas
Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, e-commerce, and performance marketing to drive continuous improvement and innovation
Build a World-Class, In-House Creative Organization and develop talent on the team
Champion an omni-channel mindset in creative development, ensuring ideas are adaptable and effective across various channels and platforms
Brand campaign development and implementation aligning with business objectives and market positioning
Ensure consistency and excellence in creative output across all touchpoints and channels
Competitive differentiation through programs and brand identity
Be a champion for design thinking across marketing to ensure efficiency and collaboration while educating the broader marketing team through creative briefs, visual storytelling & etc.
Oversight Creative Design and Development
Collaborate with digital, social media, and content teams to optimize creative assets for maximum impact and reach
Drive the creation of campaigns, content, and initiatives that captivate, engage, and resonate with diverse global audiences.
Provide creative direction and mentorship to a team of creatives, fostering a culture of innovation, collaboration, and excellence.
Lead the creative vision and strategy for digital marketing campaigns, ensuring alignment with client objectives and brand guidelines.
Oversee the development and execution of UX/UI design concepts that enhance user engagement and drive conversions across digital platforms
Oversee the seamless integration of creative concepts across traditional and digital channels to drive brand awareness and engagement
Ensure a high level of design execution is met across a wide variety of B2B and B2C marketing assets
Collaborate across the organization and manage the team to ensure Creative Services is oriented to helping advance the business in meaningful ways
Oversight in development of brand positioning, messaging and visual evolution, refresh
Ownership of tracking and metrics for all activities- reports to senior management
Researches, formulates, and shares best practices and standards for UX research and development of user experiences
Other Experience Required
Bachelor's degree or higher in related field preferred
5+ years of relevant in-house/agency experience with marketing, brand, and interactive design
Expertise in UX/UI design principles, user-centered design methodologies, and e-commerce best practices.
Strong conceptual thinking and creative problem-solving skills, with the ability to translate complex ideas into compelling visual solutions
Experience leading and mentoring a team of designers, fostering a culture of creativity, collaboration, and accountability
Ability to blend creativity with strategic thinking and translating business objectives into compelling solutions
Strong leadership skills with a demonstrated ability to build, motivate and lead high-performing creative teams
Very strong written and verbal communication skills and the ability to think analytically
A sound understanding of digital marketing practices, tactics, and strategies
Passion for innovation, staying ahead of best practices in creative marketing, emerging technologies, and industry trends
Proven track record of developing successful digital marketing campaigns that drive results
Expert level skill in the Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Experience Figma, and Microsoft PowerPoint is preferred
Excellent communication and collaboration skills, with the ability to effectively present creative concepts to leadership
The Perks
Aggressive pay and the opportunity to work for an iconic brand
Great medical, dental, vision, short- & long-term disability and life insurance options
Company paid holidays, floating holiday, and paid time off (PTO)
401(k) plan with competitive company match
Eligible for free monitored security system after 90 days
Education assistance – we encourage and support our employees who want to improve their skills and further their education
Engaging and fun company culture that's made up of a diverse group of people
Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
#J-18808-Ljbffr
This is more than "just a job" – it's your chance for a fulfilling and purpose-driven career. You should have a proven track record in digital marketing in delivering innovative solutions. This hands-on role is critical to our vision to build a world-class, in-house, creative organization who develops engaging designs that resonates with core audiences. Together, we will leverage your expertise in brand identity, design, performance creative, and e-commerce to achieve the vision and beyond!
Essential Functions
Drive Strategic Mindset into Creative Ideation & Fulfillment
Collaborate closely with marketing, strategy, and business teams to understand objectives, target markets, and key messages
Development of Iconic and Memorable Ideas
Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, e-commerce, and performance marketing to drive continuous improvement and innovation
Build a World-Class, In-House Creative Organization and develop talent on the team
Champion an omni-channel mindset in creative development, ensuring ideas are adaptable and effective across various channels and platforms
Brand campaign development and implementation aligning with business objectives and market positioning
Ensure consistency and excellence in creative output across all touchpoints and channels
Competitive differentiation through programs and brand identity
Be a champion for design thinking across marketing to ensure efficiency and collaboration while educating the broader marketing team through creative briefs, visual storytelling & etc.
Oversight Creative Design and Development
Collaborate with digital, social media, and content teams to optimize creative assets for maximum impact and reach
Drive the creation of campaigns, content, and initiatives that captivate, engage, and resonate with diverse global audiences.
Provide creative direction and mentorship to a team of creatives, fostering a culture of innovation, collaboration, and excellence.
Lead the creative vision and strategy for digital marketing campaigns, ensuring alignment with client objectives and brand guidelines.
Oversee the development and execution of UX/UI design concepts that enhance user engagement and drive conversions across digital platforms
Oversee the seamless integration of creative concepts across traditional and digital channels to drive brand awareness and engagement
Ensure a high level of design execution is met across a wide variety of B2B and B2C marketing assets
Collaborate across the organization and manage the team to ensure Creative Services is oriented to helping advance the business in meaningful ways
Oversight in development of brand positioning, messaging and visual evolution, refresh
Ownership of tracking and metrics for all activities- reports to senior management
Researches, formulates, and shares best practices and standards for UX research and development of user experiences
Other Experience Required
Bachelor's degree or higher in related field preferred
5+ years of relevant in-house/agency experience with marketing, brand, and interactive design
Expertise in UX/UI design principles, user-centered design methodologies, and e-commerce best practices.
Strong conceptual thinking and creative problem-solving skills, with the ability to translate complex ideas into compelling visual solutions
Experience leading and mentoring a team of designers, fostering a culture of creativity, collaboration, and accountability
Ability to blend creativity with strategic thinking and translating business objectives into compelling solutions
Strong leadership skills with a demonstrated ability to build, motivate and lead high-performing creative teams
Very strong written and verbal communication skills and the ability to think analytically
A sound understanding of digital marketing practices, tactics, and strategies
Passion for innovation, staying ahead of best practices in creative marketing, emerging technologies, and industry trends
Proven track record of developing successful digital marketing campaigns that drive results
Expert level skill in the Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Experience Figma, and Microsoft PowerPoint is preferred
Excellent communication and collaboration skills, with the ability to effectively present creative concepts to leadership
The Perks
Aggressive pay and the opportunity to work for an iconic brand
Great medical, dental, vision, short- & long-term disability and life insurance options
Company paid holidays, floating holiday, and paid time off (PTO)
401(k) plan with competitive company match
Eligible for free monitored security system after 90 days
Education assistance – we encourage and support our employees who want to improve their skills and further their education
Engaging and fun company culture that's made up of a diverse group of people
Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
#J-18808-Ljbffr