Business Analyst - Marketing Measurement and Insights

We are seeking a highly motivated and experienced Business Analyst to support our marketing measurement and insights program. The successful candidate will be responsible for delivering business and channel-level analysis and insights, identifying trends to enable optimization, and driving strategic initiatives to identify opportunities for growth. This role requires strong data analysis and market research skills, as well as the ability to work collaboratively with cross-functional teams.

Responsibilities:

• Develop quantitative analysis, tools, ad hoc reports, scorecards, and models to support marketing decision making. Analysis areas may include (but not limited to): Opportunity sizing, audience analysis, ROI, retention, sentiment, lifetime value, sales pipeline, revenue, product adoption, and engagement.

• Conduct deep dives into campaign performance to make well-informed decisions and key learnings backed by data, ensuring that insights are actionable and aligned with business objectives.

• Partner with our marketing, data scientists, data engineers, and product team to scope, design, execute, track, and improve the impact of our marketing effort.

• Identify and implement streamlined processes for data reporting and communication.

Minimum Qualifications:

• 5+ years of experience in data analytics, marketing analytics, data science, or similar equivalent fields, with proficiency in SQL, Hive, or other data querying languages, and Salesforce Marketing Cloud.

• Deep understanding of B2B marketing, including events, partner ecosystem, scaled channels (in-app, email, web, social), sales incentive programs, pipeline measurement, and multi-touch attribution, etc.

• Experience in extracting, cleaning, and manipulating data to build data sets and reports.

• Experience in communicating with cross-functional stakeholders including brand strategists, marketing researchers, product marketing managers, and engineers.

• Proven ability to thrive in ambiguous situations and quickly adapt to deliver results, such as spearheading new projects, supporting product launch, or building new teams.

• Bachelor’s degree in Analytics, Marketing Analytics, Data Science, Economics, or equivalent practical experience.

Preferred Qualifications:

• Proven track record in leveraging data to influence monetization strategies from a product, organizational, or company-wide perspective. Experience in identifying and executing monetization opportunities that align with strategic goals.

• Statistical modeling and data analysis experience (e.g. significance testing, regression modeling, sampling theory, etc.)

• Management consulting experience or a similar career requiring one to present data-driven insights to business audiences

• Deep understanding of B2B marketing and partner ecosystems, including reselling models, sales incentive programs, pipeline measurement, and partner attributions, etc.

• Only those lawfully authorized to work in the designated country associated with the position will be considered.

• Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.

Benefits:

For information and details on employment benefits offered with this position, please visit

. Should you have any questions/concerns, please contact our HR Department via our secure

California Pay Equity:

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise,

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).