Content & Media Senior Manager Job at NAVER U.Hub in Los Angeles

Overview

• The Content and Media Senior Manager is responsible for developing and executing content and media strategies that grow the BAND app’s awareness, trust, and user adoption.
• By creating compelling content and media campaigns, and leveraging media channels effectively, you will drive our brand's presence and market sentiment.
• This role requires a blend of creative and strategic thinking, as you will oversee content production and distribution, marketing campaigns, and work closely with both in-house teams and external partners (agencies, influencers, media outlets) to elevate BAND’s position in the market.

Key Responsibilities

Media & Channel Development

• Identify and collaborate with strategic channels to increase awareness and adoption of BAND, including websites, influencers, podcasts, online communities, industry organizations, social media platforms, and relevant brands.
• Build partnerships with media outlets, influencers, and advertising platforms for sponsored content and ad placements to maximize reach and impact.
• Develop a content strategy tailored to targeted media.
• Identify media outlets that effectively convey the brand message.
• Stay ahead of trends in digital marketing, social media, and the tech industry to inform strategy.

Campaign Execution

• Craft a compelling and inspiring brand narrative that resonates with BAND’s diverse user base.
• Translate the narrative into engaging campaigns that build trust and brand affinity.
• Develop integrated marketing campaigns to drive engagement across digital, social, and traditional media channels.
• Design and execute viral campaigns that generate buzz and expand BAND’s reach.

Content Production & Distribution

• Oversee the planning, development, and distribution of content across all channels, including media outlets, owned channels (such as in-app, social media, and blog), and partner channels.
• Collaborate with in-house creative teams and/or external agencies to produce high-quality, audience-focused content.
• Create content that resonates with target users, drives trust, and aligns with BAND’s brand narrative.

Performance/Digital Marketing

• Develop and execute performance-driven digital marketing strategies to boost user acquisition, engagement, and retention across paid search, social media, and other digital channels.
• Optimize digital campaigns using analytics tools to improve ROI, targeting, and messaging.
• Collaborate with cross-functional teams to align campaigns with business objectives.
• Manage budgets and ensure effective allocation across channels.
• Implement A/B testing for ad creatives, landing pages, and emails to drive conversions.
• Track key metrics (CPA, ROAS, CTR) to evaluate campaign performance and inform improvements.

User & Market Research

• Conduct user interviews and market research to develop a deep understanding of audience needs and industry sentiment.
• Use insights to inform content strategy and optimize campaign performance.

Requirements

• 6+ years of experience in content and media strategy, performance marketing, or related fields.

• Proven track record in developing and executing successful marketing campaigns across multiple digital channels.

• Extensive experience with content production, collaborating with creative teams, agencies, and freelancers to produce high-quality content.

• Strong ability to craft and communicate a compelling brand narrative that resonates with diverse audiences.

• Excellent communication skills, both written and verbal, with the ability to collaborate cross-functionally.

• Team Player: Flexible, collaborative, and proactive, excited to contribute to the team’s success.

• Aesthetically Driven: Sharp eye for content and design, ensuring all materials are visually compelling and on-brand.

• Team Leader/Manager: Experience leading and inspiring in-house teams and external agencies.

• Savvy on Users, Market, Trends: Understand the evolving digital landscape, including trends in social media and user behavior.

• In-depth knowledge of digital marketing tactics, including paid search, social media, influencer partnerships, and content distribution.

• Up-to-date on trends in social media, digital marketing, and the tech industry.

• Experience in user research and leveraging insights to inform strategy.

Experience

• Demonstrated success in developing and executing integrated marketing campaigns across diverse digital and traditional media channels.
• Hands-on experience with performance-driven digital marketing strategies, optimizing campaigns to achieve metrics like CPA, ROAS, and CTR.
• Expertise in building and managing partnerships with media outlets, influencers, and advertising platforms to maximize reach and impact.
• Proficiency in leveraging user and market research to inform content and campaign strategies, including conducting A/B testing and analyzing user behavior.