Marketing Manager Job at University of Utah in Salt Lake City

Reporting to the Senior Director of Marketing and Communications for the David Eccles School of Business, the Marketing Manager will develop marketing and communications strategies and execute tactics for the school and selected departments and programs to increase awareness, elevate reputation, lead generation, and student engagement. This role requires strategic thinking to develop comprehensive marketing and communications plans, along with performing a variety of writing, design, and project management tasks while using good judgment and strong interpersonal skills.

Responsibilities

1. Serves as a direct line of contact between the Branding, Marketing, and Communications (BMC) team and department and program leaders.
2. Develops marketing and communications strategies.
3. Designs, coordinates, and executes a wide range of marketing and communications tactics.
4. Writes content and copy for marketing and communications channels including website, advertising, email, newsletters, social media, presentations, and internal communications.
5. Maintains robust relationships and ensures client satisfaction.
6. Develops and communicates department information and accomplishments on various projects to its stakeholders, both internal and external.
7. Responsible for monitoring the effectiveness of marketing and communication tactics, adjusting plans as necessary, and reporting on performance against set KPIs.
8. Collaborates with faculty members to further promote research to the public.
9. Serves as leader and editor of monthly internal newsletter – curating and writing content.
10. Coordinates paid advertising with external agency.
11. Develops and adheres to project timelines.
12. Manages budgets for each department and program.
13. May perform other duties as assigned.

Minimum Qualifications

Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master’s degree in a related area may be preferred.

Preferences

• Agency or inhouse marketing experience.
• Excellent writing skills – strategic marketing and communications plans and content.

Type

Benefited Staff

Special Instructions Summary

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement.