Vice President of Marketing and Communications

Vice President of Marketing and Communications About the Company Well-established association Industry Consumer Services Type Privately Held About the Role The Company is seeking a VP Marketing and Communications to spearhead the development and implementation of a comprehensive, data-driven marketing and communications plan. The successful candidate will be tasked with leading the vision and execution of this plan, managing department resources, and ensuring a cohesive brand identity across all platforms. Key responsibilities include using data to evaluate and adjust marketing strategies, enhancing membership recruitment, and revenue opportunities, and supervising the development of effective messaging. The role also involves serving as an advisor on communication matters, leading crisis management planning, and collaborating with various stakeholders to elevate the company's reputation. Applicants for the VP Marketing and Communications position at the company must hold a Bachelor's degree in marketing, business, or a related field, with a Master's degree preferred, and have a minimum of 10 years' experience in a senior marketing role. The role requires a candidate with a proven track record in driving growth through strategic marketing, strong written and verbal communication skills, and proficiency in marketing software and digital tools. The ideal candidate will have extensive knowledge of current marketing trends, exceptional project management and organizational skills, and the ability to work under pressure to meet tight deadlines. Additionally, the role demands a creative mindset, excellent problem-solving skills, and the ability to lead and manage a diverse team effectively. Travel Percent Less than 10% Functions Marketing