Anaplan is hiring: Content Specialist in New Brighton
Anaplan - New Brighton, MN, United States
Work at Anaplan
Overview
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Overview
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.
Anaplan is seeking a Content Marketing Specialist to join our dynamic Brand Content team. In this role, you will craft compelling content that elevates our brand, engages our audience, and drives business impact. You’ll play a key role in developing and refining content across multiple channels, including web, thought leadership, and marketing campaigns. This position is ideal for a creative and detail-oriented content professional who thrives in a fast-paced environment and is eager to make an impact.
Your Impact
- Write, edit, and review content for web pages, blog articles, whitepapers, and other digital assets.
- Support thought leadership initiatives by crafting insightful and engaging content tailored to Anaplan’s target audiences.
- Collaborate with marketing, product, and brand teams to ensure content aligns with messaging, brand guidelines, and strategic goals.
- Optimize content for SEO, readability, and conversion performance.
- Assist in the development and execution of content marketing campaigns.
- Ensure consistency in voice, tone, and messaging across all content formats.
- Stay current with industry trends, best practices, and emerging content strategies.
Your Qualifications
- Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field.
- 3+ years of experience in content marketing, writing, or a related field.
- Strong writing, editing, and proofreading skills with attention to detail.
- Experience producing content for digital platforms, including websites and blogs.
- Strong collaboration and communication skills.
- Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment.
Preferred Skills:
- Experience in B2B, SaaS, or technology industries is a plus.
- Experience working in a project management platform (Workfront, Wrike, Asana, or similar)
- Familiarity with SEO principles and content optimization best practices.
Base Salary Range: $66,000 — $95,000 USD
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