Sr. Director, Field Marketing
OneStream Software - Rochester, Michigan, us, 48308![OneStream Software](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Senior Director, Field Marketing NARemote, USA OneStream Software LLCBenefits Offered
Vision, Medical, Life, Dental, 401K.Employment Type
Full-TimeCompensation
$150,000.00 -$200,000.00 (Range applies to US candidates only) + Benefits/Variable Comp./Equity - Range may vary based on experience.
ABOUT THE JOBThe Senior Director of Field Marketing will lead and manage a team of field marketers to drive demand and build brand awareness within North America and LATAM. This role requires a strategic thinker with a strong background in marketing, excellent leadership skills, and the ability to work cross-functionally to achieve business objectives. Additionally, working with the Campaigns team, the Senior Director will implement and oversee Account-Based Marketing (ABM) strategies to target high-value accounts and drive personalized marketing efforts within the region.RESPONSIBILITIESLeadership and Strategy:Develop and execute a comprehensive field marketing strategy that aligns with overall company goalsLead, mentor, and manage a team of seasoned field marketers to ensure successful implementation of marketing programsCollaborate with sales, product marketing, and corporate marketing teams to ensure alignment and integration of marketing strategiesAnalyze market trends, customer insights, and competitive landscape to inform marketing strategies and initiativesCommunicate strategy to team, measure performance regularly, adjust plans as needed to reach goals
Account-Based Marketing (ABM):Design and implement ABM strategies to target high-value accounts and drive hyper-personalized marketing effortsCollaborate with campaigns and sales teams to identify target accounts and develop tailored marketing plans Develop many-to-1, 1-1 campaign playbooks for use in the fieldMeasure and optimize campaigns to ensure effectiveness and achieve desired outcomes
Program Management:Oversee the planning and execution of regional marketing programs, events, and campaigns to drive demand generation and pipeline growthDevelop and manage field marketing budgets, ensuring efficient use of resources and maximizing ROMIMeasure and report on the effectiveness of field marketing programs, using data to continuously improve and optimize efforts
Stakeholder Engagement:Build and maintain strong relationships with NA SVP Sales, and regional sales teams to ensure marketing efforts support sales objectivesServe as a key liaison between the field and other marketing teams, ensuring consistent communication and collaboration and maximizing efficiencyBuild and maintain strong relationships with Strategic Alliances team to communicate plans and collaborate on joint activities
QUALITIES OF A SUCCESSFUL CANDIDATEFormal Education and CertificationBachelor's degree in Marketing, Business, or a related field; MBA preferred12+ years of experience in marketing, with a focus on field marketing, demand generation, and ABM
Knowledge and ExperienceProven track record of leading and managing successful marketing teamsStrong strategic thinking, analytical, and problem-solving skillsExcellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organizationExperience in B2B marketing, preferably within the technology or software industryAbility to travel as needed to support field marketing activities and team management
Personal AttributesLeadership and Team ManagementStrategic Planning and ExecutionAccount-Based Marketing (ABM)Demand Generation and Pipeline ManagementBudgeting and Resource ManagementMarket Analysis and InsightsCross-Functional CollaborationCommunication and InfluenceCustomer and Partner Engagement
Legally authorized to work for any company in the United States without sponsorship
WHO WE AREOneStream is how today's Finance teams can go beyond just reporting on the past and Take Finance Further by steering the business to the future. It's the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com.WHY JOIN THE ONESTREAM TEAMTransparency around corporate structure, salary, and benefitsCore value of customer successVariety of project work (not industry specific)Strong culture and camaraderieMultiple training opportunities
Benefits at OneStream SoftwareOneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:Excellent Medical PlanDental & Vision InsuranceLife InsuranceShort & Long Term DisabilityVacation TimePaid HolidaysProfessional DevelopmentRetirement Plan
#LI-SA1 #LI-RemoteEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)