Marketing Manager/Lead
Nursing CE Central - Jacksonville, Florida, United States, 32290![Nursing CE Central](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Nursing CE Central
Overview
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Overview
Start Date:
ASAP
Job Description:
*No healthcare experience required!
**This position is in person in Jacksonville, Florida.
Here at Luminous (part of Slone Business Labs: Nursing Ce Central, Luminous, Slone NCLEX), you will be joining a fun, dynamic, and rapidly growing company. You will be valued as an employee and individual and will always have the potential to grow within the company.
We are seeking a highly skilled and experienced Marketing Manager/Lead to lead the marketing launch of a Nursing/Healthcare staffing and recruitment agency. In this role, you will work with an agile team of marketing professionals (shared between three businesses), including an SEO specialist, UX/UI designer, Paid Search Specialist, Email marketer, and more.
The Marketing Manager will report to the Chief Marketing Officer (CMO) and will be directly responsible for overseeing and executing all marketing projects and plans for the Luminous Nursing Staffing business from conception to reporting. A vital part of this role will be the hands-on marketing management to launch marketing strategy and provide ongoing optimization of marketing performance and sales enablement to drive continuing business growth.
To be successful, the following skills and personal attributes are necessary:
Strong project leadership, planning, and data analysis are essential skills.
The ideal candidate has B2B and recruitment marketing experience and has demonstrated success in managing and executing complex digital marketing initiatives.
Acute attention to detail and organization.
Forward-thinking, innovative mindset with the ability to work in a fast-paced environment.
Excellent written and verbal communication skills with the ability to articulate complex concepts clearly and persuasively.
Result-driven mindset with the ability to focus on key metrics and critically think through difficult problems.
Exceptional leadership skills with the ability to inspire and manage dynamic project teams.
Ready to roll the sleeves and drive necessary changes and optimization for a successful marketing launch.
Responsibilities: (On the job training provided.)
Funnel Management & Optimization : Hands-on management of marketing funnels from top to bottom. Use analytics and data insights to optimize each funnel stage, improving conversion rates and customer journey.
Sales enablement : Support B2B sales by providing convincing messaging, whitepapers, research, and presentations.
Event Marketing : Develop and execute effective event marketing channels (both online events for recruitment and participation in industry events).
Project Leadership : Direct agile project teams, ensuring timely deliverables from strategy to execution. Be responsible for marketing performance and growth.
Performance Tracking Analysis : Monitor, analyze, and report on marketing KPIs to measure the effectiveness of strategies and initiatives and use this data to refine and optimize future strategy.
Reporting : Develop comprehensive and digestible reports and presentations that summarize all marketing efforts and facets, then present them to company leaders and the team at regular intervals.
Market Research : Monitor market trends, competitive landscapes, and customer behaviors to inform and improve marketing strategies.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. An advanced degree (MBA) or equivalent experience is a plus.
Minimum of 7 years of experience in marketing, with at least 3 years of experience in hands-on leadership of omni-channel marketing initiatives.
Must be fluent and comfortable utilizing marketing tools daily, such as HubSpot, GA4, Looker Studio, Meta, LinkedIn, Canva, SEMrush, Google Search Console, etc.
Deep understanding of marketing funnels, customer segmentation, journey mapping, and hands-on experience in funnel optimization.
Demonstrated understanding of copy, tone, and brand consistency.
Demonstrated proficiency and hands-on expertise in managing multi-channel marketing in-house (without an agency), including website, social media, event marketing, content marketing, email marketing, SEO, and PPC. Influencer marketing is a must.
Hours:
Working hours will be M-F 8:00-4:30 EST, with weekends and select holidays off.
Benefits:
A fun, energetic, and dynamic workspace.
Paid vacation and sick time.
Guaranteed hours.
A team that values you and your success.
Potential for bonuses and promotions based on performance.
Potential for hybrid/remote work based on performance.
Work culture that encourages critical thinking, innovation, and collaboration.
Health, dental, and life insurance offered.
A Simple IRA retirement account with up to 3% employer matching.
Free lunch Friday on the last Friday of every month.
We are committed to equal employment opportunity and encourage applications from all qualified individuals. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Our Core Values - How we operate every day.
Innovate
– How can we be better than the competition? Better than everyone else. How can we do things differently?
Dedicate
– Make a plan. Stick to it. Don’t give up.
Be Great
– Be the best at whatever you do. Take pride in your work. Mediocrity is the enemy.
Collaborate
– Be a team player. Encourage your teammates to be better. Challenge them and achieve more together.
Win
– Be number one! Don’t stop striving for success. Never be complacent.
Please submit your resume along with a cover letter detailing your experience, why you are interested in this role, and your salary expectations.
We are committed to promoting diversity and inclusion in our workplace. We welcome applications from candidates of all backgrounds, and we're excited to fill this position with a high-quality individual like yourself.
Excited to start this job? Apply now, we're excited to fill this position with a high-quality individual like yourself.
Job Type: Full-time
Pay: $85,000.00 - $100,000.00 per year
Benefits:
Dental insurance
Flexible schedule
Health insurance
Life insurance
Paid time off
Parental leave
Retirement plan
Schedule:
8 hour shift
Day shift
Monday to Friday
No weekends
Application Question(s):
Which of our core values resonates most with you?
On a scale of 1-5, how interested are you in this job?
Have you ever been fired from a job or Have you ever quit a job without giving the required notice to your employer?
All application questions must be answered in order for your application to be considered. Additionally, attention to detail is essential for this role, please respond "yes" confirming you have read this question completely.
What is your experience with building a brand online reputation from scratch? Please elaborate
Have you ever worked for a startup or early-stage company, launching a new brand from scratch?
Have you ever managed event marketing, including regular webinars? Please elaborate.
Do you have a minimum of 7 years of experience in marketing, with at least 3 years of experience in hands-on leadership of omni-channel marketing initiatives?
Ability to Relocate:
Jacksonville, FL: Relocate before starting work (Required)
Work Location: In person
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