Marketing Manager, Digital and CX Strategy
Bridgestone Americas - Nashville, Tennessee, United States, 37247![Bridgestone Americas](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Bridgestone Americas
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Overview
Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to “Serve Society with Superior Quality.” We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future.
We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you’re made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.
Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries.
Job Category
Sales, Marketing & Product Management
Position Summary
The Manager, Digital Marketing and CX Strategy is responsible for the day-to-day oversight of B2B digital experience, including websites and infrastructure for the Bridgestone West Marketing COE. This position will work cross-functionally to enhance the digital and customer experience for key B2B audience segments in support of key brands, including Bridgestone, Firestone, Bandag and the mobility solutions portfolio of brands. To be successful in this position, a customer-centric mindset and significant experience with cross-functional collaboration across stakeholder groups and agency teams are required. Given the strategic importance of this role, and the responsibilities within, it is highly visible within the organization with regular exposure to senior leadership teams. As such, candidates must be able to thoughtfully present content and ideas and sell in concepts at all levels of the organization.
Responsibilities
Responsible for overall management of the Bridgestone B2B-focused digital platforms and CX, specifically focused on websites and supporting infrastructure.
·Build relationships and serve as a resource to other Bridgestone business units across the Americas, EMEA and Latin America on websites and overall customer experience.
·Manage multiple teams of agency resources in alignment with strategic needs and brand guidelines.
·Work across the organization and with agency partners to define and codify CX strategy, including sourcing new ideas internally and externally.
·Lead discovery of CX opportunities and work to improve and pioneer initiatives and programs to improve CX across teams.
·Advocate for CX initiatives and success criteria across our operations, IT, training, sales, and leadership functions.
·Responsible for website and agency resource budgets associated with these specific workstreams, including strategic prioritization decisions, resourcing models, invoicing, etc.
·Oversee and manage deployment schedules for UX, creative, development, QA, and publishing, and prioritize work to ensure web and related martech platforms meet the needs of multiple business and function objectives.
·Leverage insights from analytics and other teams/functions to optimize key moments in the customer journey for critical customer segments.
·Partner with the Mobility Solutions team to integrate Bridgestone Fleet Care prominently across our Commercial web platforms and digital experience strategy.
·Work in close alignment with brand marketing and communications teams to represent Bridgestone 3.0 and What Really Matters across web platforms to present a unified, consistent presence as a global sustainable solutions company.
·Articulate strategic road maps for website maintenance and enhancements, including how content and/or back-end functions are performing and recommendations for improvement in efficiencies and/or effectiveness.
·Socialize platform updates, reporting and insights to brand, operations and other teams as applicable.
Minimum Qualifications
Qualifications:
Bachelor degree and/or 8-10 years of experience in digital marketing, website and digital platform ownership, and/or CX.Or Master's degree; 4+ years of relevant experience including 2-4 years management or direct/indirect leadership experience
Proven success in optimizing B2B web platform performance to meet business goals, especially within an agency or multi-brand environment.
Demonstrate enterprise thinking and ability to connect dots both internally and to the customer.
Solid project management skills and the ability to manage multiple projects in a highly dynamic environment and adjust priorities as necessary.
Strong communication skills – verbal, written and listening – and ability to communicate data-driven findings to peers, leaders and executives across businesses.
Strong interpersonal skills, a team player and ability to work successfully with a wide range of stakeholders.
Strong understanding of best-in-class B2B marketing strategies and activities.
Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.