Trade Marketing Supervisor - Central
Jollibee - Des Moines, Iowa, United States,![Jollibee](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Jollibee
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Overview
*PromotionStrategy Development and ExecutionDevelop promotion strategies and a promotional calendar in alignment with company guidelines.Forecast stock, plan merchandising, set up communication plans, and manage promotion setups.Execution and MonitoringMonitor the execution of all trade activities, including visibility, promotion, and activation, to ensure high quality and align with brand objectives and target market trends.Collaborate with cross-functional teams to oversee the implementation of promotions.*ActivationActivation Development and ExecutionDevelop and execute brand activations to engage and recruit new customers, as well as increase active customer base.Assist in managing agencies to deliver best-in-class creative work that complies with brand guidelines (including concept development, POSM, on-site event presence, communication plans, and crisis management).Event ManagementLead and ensure the success of all event preparations and executions.Manage the end-to-end execution process, from planning to post-activation analysis.Creative and Qualitative ExecutionEnsure all promotional activities are executed creatively and with high quality, maintaining brand integrity and consumer appeal.KRA 2: Operational Activities
Market and Consumer Insights, Competitor MonitoringConduct regular market visits and consumer research to stay informed on market trends and consumer preferences.Analyze and monitor market trends and key competitors’ trade activities in real-time.Create timely reactions to competitive activities and market changes.Performance Analysis and ReviewAnalyze the performance of promotions and activations, tracking KPIs, providing insights and recommendations for future activities to continuously improve effectiveness.Utilize market data, consumer insights, and shopper trends to inform promotional strategies.Budget ManagementOversee the budget for promotions and activations, ensuring cost-effective execution and ROI.Track and report on budget performance and make recommendations for improvements.Collaboration and CoordinationCollaborate with internal teams and external partners (suppliers, agencies, stakeholders) to ensure smooth execution of promotional activities and effective delivery of campaign plans to target customers through various marketing channels.Maintain strong relationships with key accounts and customer marketing teams to enhance in-store activation efforts.Leadership and Team Management (If available)Lead and mentor a team of marketing professionals to achieve high-quality promotions and activations.Foster a collaborative and innovative team environment.JOB SPECIFICATIONSUniversity degree or above, related to the business/ marketing fieldAt least 3 years of relevant working experience in FMCG or F&B industryExperience in implementing promotion, brand/store activation.Experience in creating strategies for projectsGood understanding in Marketing both online & offlineBENEFITS
13th month salary + KPI bonus12 days annual leavePJICO Healthcare extraLearning & Training opportunityEngagement ActivitiesLocation: Nha Trang, Quy NhonNote: Submitting your job application at Jollibee Vietnam means you agree to allow us to use your personal information for the recruitment process.
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