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Location :

based in Los Angeles, working Remote (with optional in-person opportunities for shoots, pop-ups, and brand activations)

Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below. Compensation :

Equity grant with vesting schedule + commission on sales driven through social Commitment :

Part-Time (flexible hours, but requires consistency and commitment to growth) The Opportunity : Hatfetti is looking for a Social Media Lead to take full ownership of our digital presence and scale an emerging brand in the luxury accessories and hospitality space. This is not just a content creation role—it’s an opportunity to build a brand alongside the founder, with the creative freedom and strategic influence of a co-founder. This role is designed for someone who thrives in high-ownership environments, where effort and results directly translate into growth and rewards. While this is currently an unpaid role, the right candidate will receive an equity stake in Hatfetti, ensuring that your work and impact directly contribute to your financial upside as the brand scales. If you’ve been looking for the opportunity to be a key player in building a brand from the ground up—and earning real ownership for your contributions—this could be your defining moment. About Hatfetti : I’m Hannah, founder and designer of Hatfetti. I’ve taken this brand from concept to reality—designing our unique convertible-to-cowboy sunhats and first-of-their-kind multifunctional hat jewelry, building inventory, creating the brand (from packaging to social presence) and securing partnerships with luxury hotels and pop-ups. Hatfetti has serious potential to make waves in both fashion and hospitality, and I need a creative, business-minded social media lead to accelerate our momentum. Our product is highly visual and made to be demonstrated —your role will be to ensure it is, by crafting a digital presence that turns heads and drives engagement, sales, and brand partnerships. What You’ll Do : Own & Manage Social Media Strategy: You’ll take full creative and strategic control of Hatfetti’s Instagram, TikTok, and emerging channels, defining our voice and digital identity. Create Engaging Content: Develop scroll-stopping video content that tells our brand story and showcases the versatility of our hats. Our product is highly demonstrable—your job is to make people see (and want) it. Drive Community Engagement: Build relationships with followers, influencers, and brand partners to create a thriving digital community. Collaborate on Growth Strategies: Work with me to leverage social for direct sales, hospitality partnerships, and PR opportunities. Experiment, Analyze & Optimize: Track content performance, test new ideas, and refine strategies to maximize impact. Why This is a Rare Opportunity : Equity Ownership: Unlike typical unpaid roles, you’re not just working for experience—you’re building a brand you will co-own. Creative & Strategic Freedom: You’ll have the autonomy to shape our digital presence and build something truly unique. First-Mover Advantage: As the first hire, you’re in a prime position to define your role and future leadership opportunities within the company. Real-World Brand Building Experience: You’ll gain hands-on experience in growing a brand from the inside—something that accelerates careers in fashion, media, and e-commerce. Who This is For : This is not a traditional salaried role. It’s for someone who: Has experience in social media / content creation and wants ownership in a brand rather than just a paycheck. Is excited about entrepreneurial opportunities and the idea of growing something from the ground up. Understands the long-term value of equity and wants to be in early on a brand with serious potential. Thrives in high-accountability environments where results drive rewards. Is willing to bet on their own talent and effort, knowing that their success is directly tied to the success of the brand. How You’ll Be Compensated : Equity :

You’ll be granted equity in Hatfetti, with a vesting schedule to ensure shared commitment and long-term upside. Commission :

Direct sales through social will earn you commission-based compensation. Future Salary Potential: As revenue grows, this role will transition into a salaried position. Your early contribution will directly influence the company’s ability to secure funding and revenue growth, unlocking additional compensation opportunities. How to Apply : If this sounds like the opportunity you’ve been waiting for, let’s talk. Send an email to [emailprotected] with: 1. Your portfolio or examples of social media content you’ve created. 2. A short note on why Hatfetti excites you and how you’d approach growing our social presence. 3. Any creative ideas you’d love to execute for the brand. This is a chance to step into a co-founder-level role in an emerging brand. If you’re ready to build something impactful—and own a piece of it—let’s make it happen.

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