Marketing Associate
Prestige Trucking Insurance - Fort Lauderdale, Florida, United States, 33319Work at Prestige Trucking Insurance
Overview
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Overview
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
401(k)
401(k) matching
Company parties
Competitive salary
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
If you live and breathe marketing, we need to talk! We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Produce valuable and engaging content for our website that attracts and converts our target groups.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Skills
Demonstrable experience in marketing together with the potential and attitude required to learn.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of website analytics tools (e.g., Google Analytics).
Experience in setting up and optimizing Google Adwords campaigns.
Work with Canva, WordPress, MailChimp, SproutSocial is a plus.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
A sense of aesthetics and a love for great copy and witty communication.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Degree in Marketing or related field.
Job Type:
Full-time
Schedule:
8 hour shift
Monday to Friday
Ability to commute/relocate:
Tamarac, FL 33321: Reliably commute or planning to relocate before starting work (Preferred)
Desired Experience:
Marketing: 1 year (Preferred)
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