Associate Director, Campaign Communications and Content Strategy
James Madison University - Harrisonburg, Virginia, United States, 22802![James Madison University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Associate Director, Campaign Communications and Content Strategy
Position Type:
Administrative & Professional (Non-teaching Faculty)
Position Status:
Full-Time
College/Division:
Communications and Marketing
Department:
100445 - Advancement Marketing
Pay Rate:
Commensurate with Experience
Beginning Review Date:
08/21/2024
About JMU:Located in the heart of Virginia's beautiful Shenandoah Valley, James Madison University (JMU) is a selective, public institution committed to preparing students to be educated and enlightened citizens. JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master's, and doctoral levels.
General Information:The Office of Advancement Marketing at JMU is accepting applications for an Associate Director to play a leadership role in developing strategic content to support fundraising and engagement initiatives. The successful candidate will have a proven track record of developing persuasive philanthropic and promotional materials, compelling storytelling, excellent editorial skills, and experience in project management.
Duties and Responsibilities:Builds advancement content strategy and ecosystem comprising storytelling and campaign messaging for Advancement Marketing team and partners.Researches, develops, and project manages campaign messaging, narrative, and collateral for JMU giving priorities.Develops editorial story content in support of fundraising and engagement.Responsible for editorial management and oversight, managing editorial staff and freelancers.Implements an audience- and donor-centric approach to content.Collaborates with the Advancement Marketing team on overall marketing strategy and event programming.
Qualifications:RequiredBachelor's degree in writing, communications, public relations, English or related field3 years professional experience in higher education communications, advancement, or nonprofit work3 years professional writing experience with exceptional written communication skillsExperience developing strategic communications in support of philanthropyDemonstrated ability to work effectively with JMU partners and engage with the community
Preferred:Extensive knowledge of JMUMaster's degreeDigital marketing experienceSupervisory experience
Additional Posting Information:Please provide a writing sample that demonstrates your ability to effectively craft a case for giving or write a sophisticated feature story.Conditions of Employment: Employment is contingent upon the successful completion of a criminal background check.
EEO Statement:James Madison University is committed to creating and supporting a diverse and inclusive work and educational community. This institution does not tolerate discrimination or harassment on the basis of various identities.
Reasonable Accommodation:If you are an individual with a disability and need assistance searching or applying for jobs, please contact us at (540) 568-3597 or jobs@jmu.edu.
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