Product Marketing Specialist
Zirrus.net - Yadkinville, North Carolina, United States, 27055Work at Zirrus.net
Overview
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Overview
We are seeking a dynamic and results-driven Product Marketing Specialist to join our growing marketing team. In this role, you will be responsible for developing and executing marketing strategies that effectively showcase our products, enhance brand awareness, and drive customer engagement. You will work closely with cross-functional teams, including product management, sales, and customer support, to ensure our marketing efforts align with business goals and customer needs.Key Responsibilities:Market Research and Analysis: Conduct comprehensive market research to understand customer needs, preferences, and behavior. Analyze industry trends and competitor activities to identify opportunities for product differentiation and market positioning.Product Positioning and Messaging: Develop and articulate clear product positioning, messaging, and value propositions that resonate with target audiences. Ensure consistency across all marketing channels and materials.Go-to-Market Strategy: Collaborate with product management and sales teams to create and execute effective go-to-market strategies for new product launches and enhancements.Marketing Collateral Development: Create compelling marketing materials, including product brochures, presentations, case studies, website content, and social media posts. Ensure all collateral communicates the product’s benefits and aligns with the overall brand voice.Campaign Planning and Execution: Plan and execute integrated marketing campaigns to drive product awareness, adoption, and sales. Monitor and analyze campaign performance metrics to optimize future initiatives.Sales Enablement: Provide the sales team with the tools, information, and training they need to effectively engage customers and close sales. Create sales playbooks, training sessions, and product demos as needed.Customer Engagement: Work with customer success and support teams to gather feedback and insights from users, utilizing this information to inform product marketing strategies and improve customer satisfaction.Cross-Functional Collaboration: Collaborate with various internal teams, including product development, sales, and customer support, to align on product strategies and ensure cohesive messaging throughout the customer journey.Knowledge, Skills, and AbilitiesPossess core leadership skills, with the desire to develop leadership abilities and EQAbility to use critical thinking skills to translate data/information into actionable insights that reflect sound decisionsFunctional Expertise & Knowledge - highly skilled at planning, brand positioning, and executing effective marketing principlesExcellent written and verbal communication skills – presentation of complex ideas in a clear, concise mannerCreative thinking abilities – propose out-of-the box ideas to enhance product positioningGrowth potential: willingness to take on additional responsibilities to grow in the role and prepare for advancement.
Willing to wear many hats within the marketing arenaPassionate about marketing products and services that engage and retain customers – desire to nurture client relationshipsStrong problem-solving skills and analytical skills, ability to understand market research data and customer insightsStrong collaboration and interpersonal skills – ability to work effective within cross-functional teamsAbility to deliver results while managing competing prioritiesAble to analyze, report, and track key growth metricsKnowledge of technology to include internet, mobile, security, and software productsKnowledge of RetailQualifications:- Bachelor's degree in marketing, Business, Communications, or a related field.- Excellent written and verbal communication skills, with the ability to craft clear and compelling
messages.- Creative thinking and problem-solving skills with a strong attention to detail.
What We Offer:- Competitive salary and benefits package.- Opportunities for professional growth and development.- A collaborative and innovative work environment.
Application Instructions:
If you are passionate about product marketing and eager to make an impact, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and explaining why you would be a great fit for this role.