Marketing Manager
Window World of Western Massachusetts - Belchertown, Massachusetts, us, 01007Work at Window World of Western Massachusetts
Overview
- Apply
Overview
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Window World, the nation's largest exterior remodeler, is seeking the area's top Social Media Marketing Professional to join us as an employee; and help us in our mission to provide excellent home improvement products and service at the best value to the Western Mass area.
Window World of Western Massachusetts is one of the fastest-growing companies in our area. We would love for you to join us on our journey to continued success.
We are looking to hire a highly motivated, reliable, detailed oriented Marketing Manager that is responsible for overall operations of our marketing department, specifically our social media. This includes improving our current social media, monitoring of how campaigns/ads are doing, creating monthly emails and blogs, going to job sites and taking professional photos of our work, bringing new ideas to the table, and overall making our marketing department flourish.
The marketing manager will be a part of all aspects in our marketing plans such as TV, billboards, newspaper, and all other marketing endeavors. This job does include occasionally going out to jobs to create content.
Responsibilities:
Posting on all of our social media platforms
Going out to jobs and collecting content for all platforms (photos, before and after, videos of completed work as well as guys working, drone footage, etc.)
Develops social media marketing plans and programs for each product and company
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
Analyze data such as tv campaigns and google analytics
Responsible for responding to all customer comments and reviews
Acquire customer testimonials
Writes blogs for all three websites we will have as well as create monthly emails to send out for each company
Updating our Billboards
Refreshing our websites with new content, header photos, working with Trimark to create new pages when needed
Staying up to date with all the latest marketing trends
Creating a marketing plan/budget for each year with recommendations for where we should be spending our money
This includes staying up to date with where we are lacking and adjusting the marketing plan for that month accordingly
Coming to meetings each week with new ideas and a plan/schedule of what will be released to our customers each week
Creating social media ads as well as paid google boots to promote products each week/month
Keeping track of our ROI for things like paid google ads, landing pages, and social media ads
Requirements :
Bachelor’s Degree in Business, Marketing, Communications, or related field required
7+ years’ experience with digital marketing preferred
Use and working knowledge of a range of social media platforms such as Instagram, TikTok, Facebook, YouTube Shorts
Strong understanding of digital marketing channels, social media platforms and best practices
Proven ability to analyze data, identify trends and present key findings (quantitative and analytical skills)
Communication is key - strong oral and written communicator, comfortable providing clear feedback grounded in strategy
Exhibits strong attention to detail, organization and time management skills
Strategic & agile thinker who works well in a fast paced environment
If you are interested in joining our team, please don't hesitate to apply here or email us. We can't wait to hear from you!
Job Type : Full-time
Schedule : Monday to Friday
Full-time Pay : $25.00 - $35.00 per hour
Benefits :
401(k) with matching
Health Insurance
Dental insurance
Vision Insurance
Paid time off
Family culture