Marketing Campaign Manager
Ultimate Autographs - Burr Ridge, Illinois, United States,![Ultimate Autographs](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Ultimate Autographs
Overview
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Overview
As the Marketing Campaign Manager for Ultimate Autographs in Burr Ridge, IL, you will be responsible for crafting and implementing digital marketing strategies to achieve consistent branding, sales, and profitability goals.
Your role will involve understanding our prospects and customers to create innovative eCommerce-driven approaches that enhance customer engagement. Working closely with internal teams, external agencies, and virtual assistants, you will lead the development of creative designs, and marketing campaigns, and assess performance metrics. You will oversee digital marketing initiatives aimed at acquiring new customers, boosting existing customer interaction, showcasing products, and enhancing the online user experience.
Responsibilities include creating fresh and captivating digital content, as well as executing regular email, SMS, and digital advertising campaigns. If you are a strategic thinker with qualities such as authenticity, tenacity, selflessness, a unique skill set, and sharp decision-making abilities, we encourage you to apply for this exciting opportunity!
Compensation:$65,000-$70,000 salary baseBonus/Commission OpportunitiesRoom for Growth!
Responsibilities
• Owns, oversees and executes email and SMS marketing strategies and campaigns. Responsibilities include planning and implementing email and SMS campaigns, managing subscriber databases and flows, creating engaging content, and analyzing campaign performance.• Familiarity with running social media advertising (Facebook) and search engine advertising (Google) campaigns. The position requires someone who
loves to collaborate and has significant social advertising and paid search experience . Heavily involved in the creative production of assets such as online ads, videos and other graphics. Use the power of analytics to help drive future campaigns, optimize advertising spend and improve conversion rates.• Manages the corporate website and SEO (Search Engine Optimization.) Includes occasional website updates and editing as well as a focus on CRO (Conversion Rate Optimization) and increasing organic search engine rankings.• Build a team of influencer and affiliate partners for the brand. Manage communications, and coordinate with the rest of the marketing team to get maximum impact for innovative influencer campaigns.• Provides a solid level of reporting and data analysis which includes detailed insights, and actionable next steps that tie-back to overall business goals and milestones.
Qualifications
• Knowledge of eCommerce and marketing technologies such as Shopify, Klaviyo, Lifetimely, Yotpo, and Google Analytics are
highly desired.• Expertise in acting as an influencer across multiple social media channels.• 3+ years of experience in managing projects within digital marketing environments
required.• Experience as an individual contributor as well as leading local and/or virtual teams is preferred.• Knowledge of professional sports, teams, and athletes is a plus!