Digital marketing coordinator, Raffles & Fairmont
Accor Hotels - Buffalo, New York, United States, 14266![Accor Hotels](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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CasablancaREF3108KCompany DescriptionWhy work for Fairmont?Fairmont Hotels & Resorts is a leading hospitality company dedicated to providing exceptional experiences to our customers. We pride ourselves on delivering outstanding service and creating memorable moments for our guests.Position OverviewThe Digital Marketing Coordinator is responsible for supporting the performance marketing department in managing and executing digital marketing campaigns and CRM projects to enhance customer loyalty and drive repeat business.Responsibilities:Relationship Campaign Management:
Support the conceptualization and execution of comprehensive relationship marketing strategies, collaborating closely with cross-functional teams to integrate efforts with commercial departments.Create a global CRM marketing calendar for the brand with personalized and targeted communication to incentivize repeat business and brand advocacy.CRM Reporting:
Generate and analyze CRM reports to track campaign performance and customer engagement metrics.Support CRM Projects:
Assist the CRM Lead in projects related to contactability, lifecycle emails, and the development of communication and campaign calendars.Stakeholder Collaboration:
Support the coordination with ALL – Accor Live Limitless stakeholders globally to build an omni-channel communication planning via collaboration tools like Asana to promote Fairmont and Raffles Brands marketing initiatives and products globally. Collaborate with hotel support teams to align marketing efforts with business objectives, while ensuring presence of effective hotel email marketing tools and governance of the same by providing the optimal tools, trainings, and guidelines.Qualifications:A minimum of 1 year of experience in Relationship Marketing, e-merchandising, Digital Marketing, and performance.Bachelor’s degree in Marketing, Business Administration, or a related field.Expertise in Email Marketing and CRM tools including Salesforce. Knowledge in other tools like MailChimp, Taguchi, Revinate, etc. is an added plus.Analytical experience on the job.Additional Information:Your team and working environment:You will be working with the Global Brand Loyalty team and coordinating with a wide Commercial team on a daily basis.Our buildings are grand and our people exceptional. Our architecture gives us presence, but we are the heart and soul.We Are Home To Events That Matter.We contribute to the collective vibrancy of our destinations and are part of their enduring spirit. We share a passion for culture with our guests, and we’re honored to be their trusted guide.We Are Empowered.We take care of the little things and the big things. We believe moments that engage the heart create lifelong memories.We Push Ourselves Every Day.We strive to always be better; to not stand still. We know where we’re going, and we will leave the world a better place.There Is No Room For Ordinary In Anything We Do.We’re proud to share our past with generations of colleagues who created our rich history, and we accept our responsibility to follow in that tradition—it inspires our future.We Lead From The Heart.We make genuine connections, and we cherish every opportunity to make the people around us feel special.We Are A Family.We celebrate our differences, we support each other, and we always stand together.Our commitment to Diversity & Inclusion:We are an inclusive company and our ambition is to attract, recruit, and promote diverse talent.Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit
https://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
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