Senior Product Marketing Manager
OneFootball - Chicago, Illinois, United States, 60290![OneFootball](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at OneFootball
Overview
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Overview
What you'll doLead the product development efforts for the Marketplace offering inside OneFootball's ecosystemServe as the crucial link between product development teams and the market.Lead efforts in understanding and segmenting our customer base, deep-diving into their journey and discovery process.Stay ahead of market trends, competitive messaging, and dynamics to inform strategic decisions.Strategy:Develop product go-to-market plans, guiding their execution and necessary adaptations.Analyse funnel dynamics to optimise product offerings and growth.Collaborate closely on branding and pricing strategies to ensure market competitiveness.Align programmatic marketing activities with overall product strategy to maximise impact.Comms and CRM:Frame the go-to-market story narrative and build a strong relationship with our business verticalsWork in tandem with marketing teams on activities and campaigns that drive demand and build community engagement.Enable fandom and communities across the OneFootball ecosystemSpearhead customer lifecycle management initiatives, focusing on enhancing engagement and conversionGain a deep understanding of the funnel and conversion behaviours to inform strategic marketing and product development decisions.What do you bringPrevious experience in eCommerce and/or online marketplaceDeep customer curiosity and strong, active listeningGenuine product curiosityA strategic mindset that is also execution-strong, capable of translating vision into action.Proven ability to collaborate across teams and disciplines, fostering a unified approach to product marketing.Strong verbal and written communication skillsA broad understanding of marketing principles and tacticsBusiness acumen that complements your marketing expertise.Technical competence that allows for meaningful conversations with product development teams and a deep understanding of our products
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