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Job Title: Director of E-Commerce
Location: New York- Hybrid- 3 times from the office

About
A baby and children's clothing brand is looking for a Director of E-Commerce to lead our direct-to-consumer (D2C) strategy, drive digital growth, and optimize customer journey.

Position Overview:
The Director of E-Commerce will be responsible for leading our online retail strategy, ensuring exceptional customer experience, and optimizing website performance. This role will oversee all digital initiatives, from launching a new website and implementing new tools to leveraging data analytics for performance tracking. The Director will also manage a team of two including a Customer Success Manager and an Ecommerce Manager. Will be tasked to drive engagement, conversion, and revenue growth. Will own the business forecasting and budget allocations, partnering with the CMO on P&L management and D2C marketing efficiency ratio (MER).

Key Responsibilities:

1. Develop and execute a comprehensive D2C e-commerce strategy to drive growth and enhance customer experience.
2. Oversee website optimization, ensuring a seamless user journey, improved conversion rates, and enhanced functionality.
3. Identify and implement new tools and technologies to improve site performance and customer engagement.
4. Partner with cross-functional teams, including marketing, merchandising, and tech, to align e-commerce initiatives with overall business objectives.
5. Stay ahead of industry trends, innovations, and best practices to ensure the brand remains competitive in the digital space.
6. Partner with the director of marketing to ensure a strategic retention plan and maintain LTV across D2C, supporting loyalty program on the website and any other retention tools.
7. Manage CRM tools in partnership with the retention manager and marketing team.

Analytics & Performance Management:

1. Establish key performance metrics (KPIs) and create weekly reports analyzing product and site performance.
2. Utilize tools such as Google Analytics and Klaviyo to measure site traffic, customer behavior, conversion rates, and campaign effectiveness.
3. Leverage data-driven insights to make strategic recommendations for optimizing sales, customer engagement, and retention.
4. Monitor site performance and troubleshoot any technical or UX/UI issues that impact user experience.

Team Leadership & Customer Success:

1. Manage and mentor a team of three, including customer success, fostering a culture of collaboration, innovation, and continuous improvement.
2. Oversee customer success initiatives to ensure a high level of customer satisfaction and retention.
3. Collaborate with internal teams to optimize the post-purchase experience, including fulfillment, returns, and customer support.
4. Being involved in CRM and retention strategy.

Qualifications & Experience:

1. 5+ years of experience in e-commerce marketing and operations, with a strong understanding of online retailing.
2. Proven expertise in ROI-driven e-commerce marketing and digital advertising models.
3. Hands-on experience with Google Analytics and Klaviyo.
4. Must be proficient in Shopify plus.
5. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
6. Experience with site optimization tactics, UX/UI best practices, and e-commerce growth strategies.
7. Basic knowledge of HTML and CSS; familiarity with JavaScript and Flash is a plus.
8. Exceptional leadership and team management skills, with the ability to mentor and drive performance.
9. Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.
10. Be part of a growing, innovative brand that is redefining convenience in children's apparel.
11. Lead a high-impact role with the opportunity to shape the future of our e-commerce business.
12. Collaborate with a passionate, dynamic team in a fast-moving, creative environment.
13. Compensation: $130,000-$145,000 + bonus.

Skills

Staffing And Recruiting Management And Manufacturing