Director of Marketing & PR
BridgePoint Associates - Bridgewater, Massachusetts, us, 02324Work at BridgePoint Associates
Overview
- Apply
Overview
Terrific Director of Marketing & PR position with a nonprofit focused on inspiring young people through arts education. The Director will be a member of the management team and be responsible for overseeing the tactical component of the organization's marketing initiatives. They will also provide support on the strategic level. There will be a focus on launching campaigns to improve the organization's reach via print, digital, social, video, events, and public relations. The role will leverage analytics to drive growth and identify areas for improvement. The Director will manage and mentor a Marketing Associate and oversee external consultants. Qualified candidates should have approximately 5+ years of related marketing experience. This position is located in Princeton, NJ and operates on a hybrid schedule.
Responsibilities:
Responsible for tactical initiatives and supporting marketing strategy
Provide data driven marketing strategies
Collaborate with team members and consultants to craft influential marketing campaigns and messaging for various audiences
Oversee all digital campaigns and ads
Develop and oversee the design of social media and email strategy
Contribute to the development of digital content
Participate in organizational efforts to improve DEI practices
Manage and oversee a Marketing Associate and external consultants
Qualifications:
Approximately 5+ years of relevant experience
Experience marketing educational programs, arts, or other related service a plus
Strong desire to further arts education and an understanding of the importance of arts education
Experience integrating DEI practices into marketing initiatives
Technologically savvy with the ability to interpret marketing data and analytics
Hands-on, self starter, excited about finding solutions for hurdles arising from technical initiatives
Excellent written and verbal communication skills
Equal opportunity employer.
#J-18808-Ljbffr