Vice President, Product Marketing
Klaviyo - Boston, Massachusetts, us, 02298![Klaviyo](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Klaviyo
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Overview
Team Leader: Design, build and lead a world-class Product Marketing organization that PMMs crave to be a part of to develop their skills and grow their careers.Product Launches: Plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successfully delivered to the market quickly and efficiently.Market Requirements: Develop and implement new marketing strategies that result in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide. Partner with Sales and Operations leaders to define and iterate on our GTM motions, sales engagement process, and pricing and packaging strategy.Product Positioning: Develop product positioning and messaging that differentiates our products in the market.Lead Generation: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects.Sales Enablement: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products. Collaborate extensively with Sales Enablement on the creation and evolution of our sales content for every segment and function, from initial meeting to final close deck.Market and Competitive Analysis: Evaluate industry trends, competitors, and standards, and how they apply to Klaviyo’s overall product strategy.Product Evangelist: Act as key public spokesperson, keeping the press and analysts informed of Klaviyo’s product strategy and progress. Partner with Analyst Relations to evangelize our point of view on the market to the analyst community and to ensure we receive the highest possible ratings.Who You Are
10+ years’ Product Marketing experience with passion for customer experience and creating clear messaging and product positioning.Solid ability to problem-solve and think strategically.Ability to conduct research and shape the problem space in ambiguous settings.Collaborative approach to work with cross-functional teams.Self-motivated; able to work independently while coordinating activities with cross-divisional teams in remote locations.Team player; able to communicate with technical and business experts at all levels of the organization.Ability to motivate people.Experience in customer engagements.Confident personality and strong interpersonal skills with track record for influencing outside span of control.Background with middleware products, such as big data, data integration, cloud and application integration technologies.Strong presentation skills and ability to deal with ambiguity is a must.Ability to prioritize and meet deadlines.The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.Base Pay Range For US Locations:$300,000—$400,000 USDGet to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
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