E-mail & SMS Marketing Manager
KREWE - New York, New York, us, 10261![KREWE](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at KREWE
Overview
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Overview
As our business grows, we are seeking a
E-mail & SMS Marketing Manager
who will be responsible for developing Email & SMS campaigns that drive acquisition, retention, personalization, loyalty, and long-term relationships with the eCommerce, Retail & Special events KREWE customers. This person will play a crucial role in maintaining and optimizing our global CRM, ensuring effective communication to all D2C KREWE customers and subscribers.
Responsibilities:
Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events.Curate campaign context, content and call-to-actions by putting together briefs for the creative & copy teams to design into. Review these Email & SMS designs and provide teams with feedback based on best practices, engagement data and testing responses.Responsible for compiling, scheduling & sending all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs.Full administration over the KREWE CRM Systems, ensuring accurate and up-to-date customer database information that follows best practices for data entry, data quality, and data privacy.Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & Events to develop CRM strategies that align with business goals per channel.Monitor campaign, flow and transactional Email/SMS performance and use data-driven insights to optimize future campaigns.Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategyIdeate loyalty and retention touch-points and/or programs to enhance customer LTV for an omni-channel experienceCreate regular reports (weekly, monthly, annually) and dashboards to track KPIs related to engagement and conversion of all email & sms campaigns.Qualifications:
3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical.Bachelor's Degree in Marketing, Business or related fieldCandidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholdersStrong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholdersProficiency in using CRM software (ideally Klaviyo) and other performance marketing automation tools.Solid understanding and experience in personalization (CRM) and segmentation marketingAptitude to thrive in a fast-paced and rapidly changing environmentExcellent analytical skills with strong data-mining and in-depth database segmentation experience preferredFamiliarity with data privacy regulations (ie GDPR, CAN-SPAM Act etc) and their implications for CRM activitiesBenefits and Perks:
We offer competitive salaries commensurate with experience. The pay range for this role is
$75,000 - $85,000.00Group health plans: health, vision and dental insuranceWelfare benefits: life, ad&d, supplemental voluntary coverageFSA Plan & HSA Program401(K) Investment OptionsAdoption Assistance, EAP, Commuter BenefitsPaid Parental LeaveQuarterly Cultural SpendOngoing Training & Development, an Educational Allowance10 paid holidays & Paid Time Off accrualKREWE employee frame discount (of course!)
Diversity & Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.