Senior Manager, Digital Marketing
Razer - Irvine, California, United States, 92713Work at Razer
Overview
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Overview
a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
a great place to work,
providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
The Manager, Digital Marketing role plans and executes ecommerce digital marketing programs for the Americas region. This position will manage our Media Agencies and develop creative execution via our in-house creative team.Essential Duties and Responsibilities
Strategically plan online e-commerce marketing programs to achieve Razer's marketing, sales, and revenue goals.
Drive strategy and execution of mid and bottom-funnel activity to maximize traffic and revenue.
In collaboration with the Razer.com and Global Media Team team support full funnel campaigns, ROI-bottom funnel campaigns, and social media.
Evaluate and drive qualitative KPIs through continuous improvement and optimization.
Champion digital best practices and KPIs across regions.
Collaborate with marketing team partners and global teams to localize campaign content, asset creation and messaging to achieve business objectives.
Manage marketing and demand gen campaigns.
Other duties as assigned.
Pre-Requisites :
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
5+ years' experience managing digital media campaigns
Experience in offline/traditional media planning
Media Agency background or experience managing a media agency
Planned & executed full-funnel campaigns with an emphasis on driving sales revenue
Understanding of appropriate KPI's for each funnel stage
Knowledge of Paid Social, Amazon & SEM strategies, tactics, measurement
Experienced with online monitoring and tracking tools, including Google Analytics
Strong problem solving skills and ability to implement changes rapidly that positively
impact marketing performanceExcellent oral and written communication skillsStrong organizational and time management skills with the ability to multitask
Highly motivated, resourceful, and self-directed with the ability to deliver under pressure
Ability to be detailed oriented while seeing trends, themes, and macro-impacts
Strong knowledge base of the overall online and digital marketing realm
Experience in Consumer Tech category (gaming preferred but not required)
Experience in presenting campaign analytics & recommendations to executive team
Salary Ranges (per annum):$107,636.00 - $179,394.00Disclaimer: Exact compensation may vary based on skills, experience, and location.
Are you game?