Digital Content Specialist
GMMI, Inc. - San Diego, California, United States, 92154![GMMI, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at GMMI, Inc.
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Overview
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.Employees enjoy a plethora of benefits to include:A diverse, inclusive, professional work environmentCompany match on 401(k)Competitive Paid Time Off policyGenerous Employer contribution for health, dental and vision insuranceCompany paid short term and long term disability insurancePaid Maternity and Paternity LeaveEmployee Assistance programWellness programsFun employee and company eventsDiscounts on travel insuranceWho are we?Generali Global Assistance
is proudly part of the Europ Assistance Group brand and our products utilize a number of corporate and product brands. The brands for our North American team include the following:CSA: US travel insurance brand for retail and lodging partners. Learn more here .Generali Global Assistance (GGA): The primary Corporate brand in the United States for our travel insurance, travel assistance, identity, and cyber protection, and beneficiary companion products. Learn more here .GMMI: the industry standard for global medical cost containment and medical risk management solutions. Learn more here .Iris, Powered by Generali: identity and digital protection solution. Learn more here .Trip Mate: US travel insurance brand for tour operator, cruise and airline partners. Learn more here .What you’ll be doing.Job Summary:Generali Travel Insurance, a leader in the travel insurance and assistance industry, is seeking a Digital Content Specialist to create and edit engaging high-quality content and website optimization opportunities in order to boost our ecommerce conversion rates.Principal Duties and Responsibilities:Create, edit and manage content including blog posts, landing pages, FAQs, infographics, and other relevant content.Optimize content for SEO, ensuring all content is discoverable and drives organic traffic.Liaison with graphic designers and other colleagues to create visually appealing content that resonates with the target audience.Ensure all-around consistency with voice and tone, fonts, images, etc.Evaluate and improve existing content with the use of A/B testing.Develop and manage optimization tests based on previous learnings, new insights, and requests from the digital marketing teamReport the results of experiments and work with team members to make positive test results permanentRequired / Desired Knowledge, Experiences and Skills:Requirements:1-2 years of content strategy experienceKnowledge and experience with A/B and multivariate testing strategies and tools (preferably Convert)Experience with Google AnalyticsWorking knowledge of HTML and CSS for A/B test creationStrong analytical skillsHave a keen eye with superb attention to detailAbility to work under deadlinesPreferred:Experience with Content Management Systems, Adobe Experience Manager preferredExperience with Google Tag Manager preferredEducation/Certifications:Requirements:High School Diploma or Equivalent (GED) requiredBachelor’s Degree in Marketing, Communications, or related fieldThis is a 100% Remote Role .Apply today to begin your next chapter.Don’t meet every single requirement? At Generali Global Assistance, we are dedicated to building a diverse, inclusive and enriching workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.California Residents -
Privacy Notice for California Residents Seeking Employment with Generali Global Assistance is available here: https://us.generaliglobalassistance.com/privacy-notice-for-california-residents-seeking-employment/The Company is committed to providing equal employment opportunity in all our employment programs and decisions. Discrimination in employment on the basis of any classification protected under federal, state, or local law is a violation of our policy. Equal employment opportunity is provided to all employees and applicants for employment without regard age, race, color, religion, creed, sex, gender identity, gender expression, transgender status, pregnancy, childbirth, medical conditions related to pregnancy or childbirth, sexual orientation, national origin, ancestry, ethnicity, citizenship, genetic information, marital status, military status, HIV/AIDS status, mental or physical disability, use of a guide or support animal because of blindness, deafness, or physical handicap, or any other legally protected basis under applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including, but not limited to, recruitment and hiring, classification, placement, promotion, termination, reductions in force, recall, transfer, leaves of absences, compensation, and training. Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of Human Resources. The Company will not allow any form of retaliation against individuals who raise issues of equal employment opportunity. All Company employees are responsible for complying with the Company’s Equal Opportunity Policy. Every employee is to treat all other employees equally and fairly. Violations of this policy may subject an employee to disciplinary action, up to and including termination of employment.
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