International Digital Marketing Specialist
Hamilton Beach - Glen Allen, Virginia, United States, 23060
Work at Hamilton Beach
Overview
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Overview
Proactively manage digital marketing campaigns and projects from inception to completion under direction
Coordinate and implement B2B marketing and promotional strategies across multiple channels, including social, brand websites, email, and others
Contribute to an excellent customer experience by helping update/test website content, links, and navigation paths
Execute targeted email, list growth strategies, maintenance, segmentation, and analysis as directed
Prepare and share reports, monitor and track trends, and incorporate data into larger integrated marketing and ecommerce recaps as directed
Requirements: A Bachelor's Degree in Marketing, Advertising, Communications or related field.
3+ years digital marketing experience with proven experience developing, implementing and measuring multi-channel digital marketing campaigns
Experience working with a publishing plan and inbound marketing
Experience executing and analyzing drip marketing campaigns and online marketing programs
Experience working within Social Networks such as Facebook, Instagram, Pinterest, Twitter and YouTube
Strong listening, writing and communication skills with the ability to think objectively
Highly detail oriented with organizational and time management skills and able to manage multiple projects simultaneously while quickly shifting priorities according to business needs
Hubspot, Google Analytics, HTML, and WordPress experience preferred
Experience in International digital marketing and its nuances preferred
The successful candidate will have proven ability to work well in a fast-paced, team-focused environment and be able to support multiple tasks with simultaneous priorities. He or she must be a dedicated, creative, results driven self-starter with a strong work ethic and excellent communication and collaboration skills. Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov. #LI-HYBRID