Associate Athletics Director, Marketing & Fan Experience
NCAA (National Collegiate Athletic Association) - Chicago, Illinois, United States, 60290Work at NCAA (National Collegiate Athletic Association)
Overview
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Overview
Develop and execute innovative and effective promotions and game day fan experiences (e.g., interactive promos/giveaways, game scripts, introductions/timeouts/halftime entertainment, sponsor activations, video board/ribbon board elements, etc.) for Men’s Basketball. Support attendance and ticket sales campaigns to meet defined revenue goals.Coordinate advertising campaigns across various platforms. Analyze and report on metrics to measure the effectiveness of campaigns and adjust strategies as needed.Direct oversight of Assistant AD of Marketing & Fan Experience, Marketing Assistant, and Student Workers, providing mentorship and professional development opportunities.Plan, promote, and execute DePaul Basketball preseason events, including the Season Ticket Holder Event, Blue Madness, and Open Practice.Develop and manage the Marketing & Fan Experience budget. Ensure effective allocation of resources to maximize impact and return on investment.Knowledge of and adherence to all NCAA rules, policies, and procedures. Attend and participate in monthly NCAA rules compliance education meetings.
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