Senior Marketing Manager, B2B Marketing
SmartNews - San Francisco, California, United States, 94199Work at SmartNews
Overview
- Apply
Overview
Responsibilities
In partnership with sales deliver our quarterly and annual acquisition revenue commitments.Manage overall demand generation and inbound strategy, web and content, programs, and digital channel budget to target key personas, verticals and segments.You will own the creation and prioritization of integrated marketing activities to optimize marketing attributed sales.Partner closely with the global marketing team to execute the overall strategy to drive awareness of SmartNews ads solutions that fill the lead pipeline with potential advertisers.Work closely with our outbound acquisition marketing team lead, expanding our digital footprint, content velocity and outreach to drive awareness, demand and support for our outbound acquisition initiatives.Define a quarterly demand generation plan with key programs for both internal and external 3rd party options including digital channels and online or offline events.Drive qualified business leads to our sales funnel via digital paid and organic channels.Work with Sales, Product and other teams to deliver the most engaging and effective positioning and messaging framework for our prospects and customers.Review marketing performance results regularly, define opportunities to improve performance, and provide strategic exec-level direction for marketing investment and prioritization.RequirementsExperience in the digital ads ecosystem.Solid understanding of B2B marketing across different functions, for example, lead & demand generation, revenue & performance marketing, regional or global marketing, product marketing, or event marketing.5 + years of relevant business marketing experience in a digital ads or ads adjacent capacityDemonstrated ability to go from strategy to execution and most importantly deliverimpactful results.BenefitsEquity included401(k) matching program100% medical, dental and vision insurance coverage (for self and family)Benefit plan with monthly allowancesFree lunch, snacks, drinks at the officeCompensation range of $140,000~$200,000 base salary, plus bonus and equity.