Influencer Strategist (Contract)
Social Finance (SoFi) - San Francisco, California, United States, 94199![Social Finance (SoFi)](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Social Finance (SoFi)
Overview
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Overview
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.Who we are:
Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
The role
SoFi is seeking an Influencer Coordinator to support the implementation of influencer marketing across SoFi's brand and product initiatives. This is a unique opportunity to support and execute an ambitious influencer strategy, spearheading creator campaign initiatives across sourcing, pitching, contracting, and measurement. You will partner closely with our internal team members, including our in-house creative studio, product marketing managers, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi's product suite.
What you'll do
Support and execute influencer campaign approach and tactical plans in partnership with brand and product partnersSource, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectivesDevelop influencer briefing materials that lead to compelling, ownable contentSupport contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelinesSupport influencer campaign measurement and reporting, identifying if content was successful and applying learnings to future campaignsPartner with media and performance teams to develop influencer assets for paid social channelsAssist with influencer/talent hosting for key SoFi events as relevant, ensuring partners have a seamless experienceCoordinate travel logistics and booking for influencers/talent as needed
What you'll need
Undergrad degree1-3+ years of experience in marketing (experience in social media and influencer marketing a plus)Understanding of social channels (existing and emerging) and what makes for great social influencer contentStrategic thinker who thrives in a fast-paced environmentStrong writing and communication skillsStrong analytical skillsStrong EQ and ability to assess nuance in conversations and react accordingly
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
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