Sr Marketing Manager, Lab & Clinical Consultancy
bioMerieux Inc. - Salt Lake City, Utah, United States, 84193![bioMerieux Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Sr. Marketing Manager, Lab and Clinical Consultancy
will partner closely with the US CSO service line leaders along with the Business Development Manager, Integrated Solutions and the Global Clinical Market Manager, Lab consultancy, as well as key stakeholders across US Marketing, Commercial Operations, Finance, and Sales, to ensure the value of our service offerings is well-supported, sufficiently understood, and promoted.
This role requires substantial working knowledge of the IVD industry, the customer service function, marketing skills and commercial execution.Create Lab Consultancy solution value offers that link the value of particular service offerings to the bioMerieux integrated solutionPropose a strategy and implementation plan for the development of a clinical consultancy offerEnsure Lab Consultancy pricing strategy that is consistent with broader clinical operations strategy and goalsDevelop and implement a campaign strategy to drive awareness and lead generationDevelop and maintain subject matter expertise regarding competitor service offers and opportunities to either highlight or augment bioMerieux service offers to drive competitive differentiationIn coordination with the Integrated Solutions marketing team, collaborate with upstream global marketing teams about customer and market needs that may inform future developments, investments or strategic direction for customer service offerEnsure collateral and promotional material articulating service value are incorporated in the integrated digital campaign strategy.Develop customer engagement tools that reinforce the differentiating value of the service as part of the bioMerieux integrated clinical solution.Develop strategic yearly plans and budgets.Training & EducationBachelor's degree required with emphasis on marketing and/or microbiology and/or laboratory science experience preferred.Experience10+ relevant multifunctional experience in a clinical laboratory and/or commercial experience in product management, marketing, sales and/or customer service experience.Experience in the diagnostics IVD industry strongly preferred.Knowledge, Skills & AbilitiesIVD instrumentation subject matter expertise. Lab informatics subject matter expertise preferredResults oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to detail.Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results.Strong customer-facing skills from needs identification to delivering executive business case presentation.Ability to lead and effectively collaborate across multiple marketing and sales organizations.Strong analytical skills, with proven track record of creativity in problem solving and customer needs resolution.Strong customer facing skills at a mid- and senior- management level.Process-oriented to seek details and data to quantify impact of continuous improvement for customer operational performance.Expert knowledge of the appropriate segment, its challenges & solutions.Experience in a matrix organization and the ability to influence beyond lines of direct control.TravelDomestic Travel 15-20%Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMerieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site
here .BioMerieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
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