Job Listing: Communications Manager
Virginia Association of Museums - Appomattox, Virginia, United States, 24522![Virginia Association of Museums](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Virginia Association of Museums
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Overview
- Richmond, VASummary
- Crafting and executing strategic communications to enhance the museum's visibility, reputation, and engagement with the public and stakeholders. As a key advocate for the museum, the Communication Manager leverages communication tools and strategies to strengthen the impact and reach of the museum’s brand. The communications manager develops content that attracts visitors, engages communities, and supports fundraising initiatives by effectively promoting exhibitions, educational programs, and events. Additionally, they play a crucial role in fostering internal communication and collaboration among different departments to ensure alignment with the museum's mission and goals. The Communications Manager is a member of the ACWM marketing team and reports to the Director of Marketing.Job Responsibilities
-Manage the museum's online presence, including websites, social media platforms, email marketing, and multimedia content creationDevelop communication strategies that align with the museum's goals, mission, and target audienceManage marketing collaborations with other departments in the promotion of exhibitions, educational programs, and any other museum initiativesEnsure project deadlines are metStrategic Planning:Develop and execute communication strategies to ensure museum visitation goals are met in accordance with the institutional strategic planCollaborate with key stakeholders to align communication efforts with organizational goalsMedia Relations:Cultivate relationships with influencers, bloggers, and media outlets to foster earned media coveragePrepare press releases, media kits, and maintain the media resource master listDigital Communications:Oversee, maintain, and develop content as needed for the museum's website to ensure SEOOversee social media channels and email marketing campaigns by developing content and ensuring best practices are utilized for optimal engagementCreate engaging content to promote exhibitions, events, and educational programsQualifications
-At least 2 years experience in digital platform management with demonstrated ability in content creationSuperior capability in website management and page development with demonstrated abilityStrong writing and editing skillsWorking knowledge of Mailchimp system and optimization practicesAbility to work closely with a team and independently to meet deadlines on multiple projectsAbout the American Civil War Museum
- The American Civil War Museum promotes a better understanding of the Civil War, its causes, course, and consequences. Our world-class collection of artifacts and programs serve as a resource to educators, historians, and visitors from across the country. With locations in Richmond and Appomattox, the Museum explores the stories of the Civil War and its legacies. Visit us at acwm.org to find out more.
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